Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s a catalyst reshaping the core of digital marketing. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 282

Social Media B2C B2B Customer Data 282

Optimizely

FEBRUARY 5, 2021

Super Bowl ads are a marketer’s playground. You can go for shock value, humor, sappiness, or taking a political stance (not recommended). Marketing during the Super Bowl. If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. million U.S. Far from it.

Marketing 370

Marketing Games Events Consumer 370

Optimizely

JUNE 20, 2019

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations. We want to test whether we can put it further up on the PLP.

Recommendation 153

Recommendation Apparel eCommerce Improvements 153

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? In ecommerce, you always want the message you send to be relevant to your customer. Personalization is key— over half of US consumers say they were more likely to purchase if their content is personalized. Reading Time: 8 minutes.

Recommendation 158

Recommendation Accessories eCommerce Shipping Costs 158

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Let’s dive in.

Customer Data 64

Customer Data Customer Multi-channel Events 64

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 322

Mobile Customer Data Recommendation Fashion 322

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. Skin Rocks took a similar approach.

Improvements 234

Improvements Retail Mobile Customer Experience 234

Optimizely

FEBRUARY 19, 2021

If you think about it, direct mail marketing has never really gone away. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? What consumer demands does it still meet? a jury summons. But what does it all mean? How is its effectiveness measured?

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Retail TouchPoints

OCTOBER 31, 2023

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% Retailers’ first move should be to assess current trends, and how well they align to office culture, so they can be used to drive recommendations.

Customer 274

Customer Retail Recommendation Fashion 274

Retail TouchPoints

JANUARY 17, 2023

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 319

Customer Customer Data Other Marketing 319

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 268

Social Media Consumer Information Marketing 268

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships. Integrations.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

In the rapidly evolving world of retail and consumer packaged goods (CPG), staying ahead of the competition is a constant challenge. Traditional marketing strategies alone are no longer sufficient in today’s digital age. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.

Marketing 95

Marketing Retail Customer Loyalty Games 95

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 262

eCommerce Omnichannel Comparison Shopping Recommendation 262

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. Far from it.

Marketing 299

Marketing POS Channel Clothing 299

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 227

Multi-channel POS Customer Data Mobile 227

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It? usually by texting the word "STOP.". Klaviyo SMS.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data .

Customer Loyalty 206

Customer Loyalty Customer Retail Shipping Costs 206

Optimizely

JUNE 6, 2019

Much like Millennial and Gen Z consumers, brands that launched after the digital revolution truly “grew up” with ecommerce. But now that digital marketing and mobile shopping are more popular, these brands had to adapt or die. They’ve dominated retail for much longer, back when we solely shopped brick-and-mortar.

Beauty and Health 150

Beauty and Health Marketing Retail Customer Data 150

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Need Supply: Market-leading editorial. What does that look like?

Online Retail 259

Online Retail Marketing Retail Fashion 259

Retail TouchPoints

FEBRUARY 15, 2023

AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Merchant Services 276

Merchant Services Supplies Retail Customer Data 276

Retail TouchPoints

JULY 14, 2023

The AI boom shows no sign of slowing down, with a global market value projected to grow to more than $500 billion this year. This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences.

eCommerce 210

eCommerce Order Fulfillment Fulfillment Multi-channel 210

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. User Segmentation 5.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 275

Merchant Services Shipping Costs Retail Social Media 275

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 325

Retail Customer Experience Technology Customer Data 325

Kissmetrics

JUNE 1, 2018

Keep your customers from cheating on you. And, just as the number of ecommerce companies have exploded, so too has the consumer’s opportunity and willingness to switch brands. Consumers are inundated with Facebook and Instagram ads, and don’t bat an eye at the notion of switching from one shop to another, or to Amazon.

Customer 279

Customer Marketing Shopify Demo 279

Optimizely

FEBRUARY 26, 2021

There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer. Lean Marketing Team.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Buyers today simply expect personalized emails.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Retail TouchPoints

AUGUST 2, 2021

consumers plan to regularly shop online for products they used to buy in stores — something that’s likely to become the norm for many Americans. We see AI being used to help retailers gather data on products that are resonating most with different demographics, allowing them to focus on digital marketing strategies for better targeting.

Retail 317

Retail Technology Recommendation Information 317

Retail TouchPoints

DECEMBER 23, 2022

Forrester also notes that over the past few years, retailers focused heavily on their ecommerce business and in-store fulfillment; as a result, they found out the hard way that their legacy and outdated technology stack impacted their agility and ability to respond to changing consumer behavior. Retail is already changing.

eCommerce 222

eCommerce Shipping Costs Retail Recommendation 222

365 Retail

APRIL 3, 2024

However, for many consumer brands, the divide between expectations and reality looms large. Retailers envisioning a seamless, magical customer experience must recognise that AI’s effectiveness depends on high-quality underlying data. In other words, when it comes to AI for marketing, better data = better results.

Customer 73

Customer Outdoor Customer Data Customer Experience 73

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 292

Customer Loyalty Customer Consumer Gifts 292

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 240

POS Customer Experience Customer Technology 240