Consumer Customer Experience Marketing Multi-channel 
Retail TouchPoints
JULY 28, 2023
Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.
Groove
APRIL 1, 2022
Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.
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Retail TouchPoints
NOVEMBER 10, 2022
Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . RTP: Sephora is known for having a rich customer experience. It’s one of the ways we incorporate the loyalty program into our experience.
Algopix
APRIL 14, 2024
In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.
365 Retail
MAY 17, 2022
In the purchase process, payment is a delicate phase because it determines the transition from the purchase intention of the customer to the actual sale and the less friction there is at this juncture, the more pleasant the customer experience. Axerve helps its partners anticipate trends in the digital payments market.
Retail TouchPoints
OCTOBER 25, 2023
Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Unfortunately, the nature of holiday shopping also makes customer service issues more problematic. Even simple requests for feedback get you top-of-mind with that customer.”
Retail TouchPoints
NOVEMBER 30, 2021
Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.
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