Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers
Retail TouchPoints
NOVEMBER 10, 2022
Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits.
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