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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected.

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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

According to PwC, businesses that reduce friction for consumers and empower all employees to “make things right”—whether through returns, price adjustments, or other policies—bring higher customer satisfaction, and more forgiveness. Feedback and engagement : includes product reviews and customer satisfaction surveys.

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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. With consumers demanding more green initiatives, retailers and brands must reframe their business goals and programs.

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How to Grow eCommerce Customer Loyalty: 7 Tips for Online Stores

Korona

With repeat customers spending 33% more than new customers on average, increasing customer loyalty is one of the most effective ways to boost your bottom line. Loyal customers have a higher average lifetime value and are a reliable source of revenue for your brand. . 7 Ways to Improve Customer Loyalty.

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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year?

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Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys

Retail TouchPoints

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

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Taking Returns into Your Own Hands with Self-Service

Retail TouchPoints

Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. For some, however, this trade-off comes at the price of navigating frustrating and, at times, confusing return policies. Good customer service is not a one-size-fits-all approach.