Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. for a store the customer is actually interested in, not by random email blasts), at the right time (e.g.

Social Media 240

Social Media Marketing Customer Recommendation 240

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Retailers soon utilized this unique opportunity and started giving additional discounts to keep customers coming. For e-commerce businesses, BFCM is a golden opportunity to boost sales and acquire new customers. 5 strategies to stand out during BFCM 1.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

JANUARY 11, 2023

The beauty of the retail industry today is the number of options for brands to connect with customers. Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic.

Social Media 275

Social Media Multi-channel Customer Loyalty Shopify 275

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. From 2019 to 2021, the Luxury Pavilion has seen its customer base grown by more than 150% and sales have increased nearly 300%.

White Paper 241

White Paper Customer Multi-channel Fashion 241

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. An eCommerce business can generate thousands or more customers with just one viral post on any platform. The Impact of Social Media Marketing on Brands. Highly cost-effective and accessible.

Social Media 52

Social Media eCommerce Marketing POS 52

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Klarna’s new intelligent search tool compares thousands of websites to help consumers find the best price for any product and lists the results in an “orderly overview.” Shoppable Video.

Merchant Services 283

Merchant Services eCommerce Shipping Costs Multi-channel 283

Retail TouchPoints

DECEMBER 2, 2022

The store has had an ecommerce site for over 20 years now, and more recently social media has been taking a larger role in the business. Leveraging social media to ensure the store’s product offerings stay in sync with consumer demand. From Pushcart to Multi-Generation Local Business.

Social Media 283

Social Media Multi-channel WooCommerce eCommerce 283

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 287

Retail Social Media Multi-channel Channel 287

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Game Theory Meets Attribution.

Multi-channel 298

Multi-channel Games Retail Social Media 298

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Accurate, data-driven, multi-touch attribution isn’t easy to accomplish. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. This reorganization around proprietary data is what has led us to today’s retail media boom. Here’s a three-step blueprint for creating an impactful retail media network.

Retail 271

Retail Multi-channel Omnichannel Technology 271

RetailMinded

NOVEMBER 28, 2023

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. But it’s also a performance art.

Small Business Retail 98

Small Business Retail Social Media Multi-channel eCommerce 98

Retail TouchPoints

MARCH 5, 2024

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The entire Go There campaign was fashioned around consumer insights. We covered all of these activations across our social channels and, of course, it’s still on our [social] grid. And now, people are traveling more.

Fashion 249

Fashion Travel Multi-channel Games 249

Omnisend

DECEMBER 14, 2023

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 143

Consumer Payment Services Fulfillment Multi-channel 143

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

The holiday season of 2023 promises to be a mixed bag of discounts, smart spending and changes in consumer behavior. Personalized Shopping Experiences: In the age of data analytics, retailers are leveraging customer information to personalize the shopping experience. From bustling U.S.

Shipping Costs 83

Shipping Costs Social Media Retail Multi-channel 83

RTP blog

DECEMBER 19, 2017

We’re still focused on tracking the customer journey, personalizing the experience for the latest new generation of shoppers, and figuring out how to collect and analyze all the data we receive. 
 The technological revolution certainly has had a strong hand in configuring the “how” of customer engagement.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Retail TouchPoints

FEBRUARY 9, 2022

Shoppers are focusing less on loyalty and more on their experience, with half of them saying they would switch to a new brand after just one bad customer service interaction. However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake.

Payment Services 255

Payment Services Shopping Carts Omnichannel Multi-channel 255

Ecommerce Platforms

MAY 11, 2023

In today’s Askly review, we’re exploring the features and benefits of one of the most user-friendly tools for multilingual customer support on the market. Designed for the age of globalization, Askly ensures companies can connect with their customers in their native language, without complexity.

Live Chat 104

Live Chat Customer Social Media eCommerce Platforms 104

Retail TouchPoints

OCTOBER 21, 2022

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). RTP: What consumer payment trends are you tracking right now as you look to keep Venmo ahead of the curve?

Payments 325

Payments Merchant Services Payment Services PayPal 325

Algopix

NOVEMBER 8, 2023

For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. With the convenience of online shopping, consumers have flocked to digital marketplaces in search of products that meet their needs. The rise of e-commerce has forever changed the retail landscape.

eCommerce 121

eCommerce Multi-channel Shipping Costs eCommerce Platforms 121

Retail TouchPoints

SEPTEMBER 30, 2022

With this deeper understanding, we’re going far beyond the search box to create a search experience that works more like our minds that is as multi-dimensional as people are. Earlier this year, Google introduced “multi-search,” which allows users to search using a picture and text combined. The majority of U.S. later this fall.

Multi-channel 281

Multi-channel Apparel Events Information 281

Retail TouchPoints

JANUARY 14, 2021

Argyilan joins the company from Target, where she was President of its media company, ROUNDEL, following an earlier role as SVP for Media, Guest Engagement and Measurement. At Bed Bath & Beyond, Reath will be responsible for the launch of new customer value propositions for each of the company’s core retail banners in 2021.

Beauty and Health 152

Beauty and Health Marketing Multi-channel Social Media 152

RetailMinded

JANUARY 10, 2024

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. Do you offer a multi-carrier shipping strategy? Why or why not?

Small Business Retail 86

Small Business Retail Shipping Costs Retail Multi-channel 86

Retail TouchPoints

FEBRUARY 26, 2021

The meteoric growth of its online business comes only a year after its departure from Amazon, followed by a statement that promised to build more “direct, personal relationships” with its customers through its online business. It’s about more ownership of the customer journey — and most importantly, their data(!). So, why do it at all?

Multi-channel 211

Multi-channel Social Media Sporting Goods Channel 211

Kissmetrics

MARCH 12, 2021

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. During your influencer campaign, the influencer posts about your product or service, sharing their review or recommendations on a blog, social media, or other platforms.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Kissmetrics

JANUARY 25, 2021

How will new customers find your store with thousands of similar offerings? The Etsy search function is engineered to connect consumers with the products they’re looking for using two distinct factors: ranking and query matching. This score increases when a consumer makes a purchase, resulting in a higher quality of listing score.

SEO 282

SEO Shipping Costs Shipping Social Media 282

Retail TouchPoints

MARCH 21, 2023

The “new omnichannel” that retailers now aspire to includes not just stores and websites but also social media, search engines and perhaps most importantly, multiple online marketplaces. We think about our marketplace as an extension of our overall strategy and purpose, which is to help consumers save money and live better.

eCommerce 287

eCommerce Fulfillment Shopify Omnichannel 287

Ecommerce Platforms

APRIL 5, 2023

Versatile and flexible, Ecwid ensures any business owner can start selling products across a range of channels and platforms. The site’s carousel-style header provides an instant insight into what customers can access from the brand, quickly grabbing attention with colorful graphics. I love the use of imagery on this website.

Social Media 104

Social Media Payments Multi-channel Jewelry 104

ChannelSale

MARCH 21, 2023

Many people have dubbed 2022 to be the year of record inflation and have made all consumers conduct their shopping activities in a smart way. But consumers might become a bit choosy as 2023 is filled with economic uncertainty. This can provide a smooth shopping experience to all consumers as well.

eCommerce 52

eCommerce Multi-channel Social Media Channel 52

Kissmetrics

DECEMBER 3, 2020

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Direct mail has a median ROI of 29% , putting the ROI in third behind email and social media marketing in terms of ROI. Social media is ahead by only 1 percentage point. Many marketers are in shock.

Social Media 361

Social Media Multi-channel Marketing Electronics 361

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

eCommerce 278

eCommerce Travel Social Media Consumer 278