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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Ads are everywhere and Japanese consumers are very receptive to advertising. and global companies.

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Overcoming Labor Shortages in Logistics with Robotics and Automation to Deliver on Market Expectations

Retail TouchPoints

For years, fashion retailers have faced mounting pressures from both customers and employees to evolve. More recently, there’s been a strong urgency expressed for automation and robotics by fashion retailers for better throughput of parcels from warehouses to parcel carriers. By 2025, the value is said to reach well over $1.2

Marketing 263
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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year.

Fashion 148
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4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

Despite the ongoing debates and discussions, this choose-your-own style of storytelling is an early indicator of the way users will consume digital content in the future. This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers.

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

Ecommerce stores, on the other hand, are online platforms, where customers can purchase products using credit cards and other digital payment methods, and have them shipped to their homes, or a pickup location. Both retail and ecommerce stores have their own distinctive pros and cons to consider for any entrepreneur.

eCommerce 104