Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156

PPC eCommerce Social Media Channel 156

Inflow Insights

AUGUST 25, 2021

This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. What Is CBD Ecommerce? The Top CBD Ecommerce Trends.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Inflow Insights

NOVEMBER 11, 2021

So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Here are the basics: Facebook Ads. Other Factors to Consider.

Social Media 125

Social Media eCommerce Recommendation PPC 125

ROI Revolution

JANUARY 3, 2020

75% of consumers aged 18-24 use Instagram, but that number declines from there , with 57% of 25-29 year-olds on the platform, 47% of 30-49 year-olds, 23% of 50-64 year-olds, and only 8% of those aged 65+. As of January 1, California now has its own privacy law: the California Consumer Privacy Act (CCPA). Over 9,300 U.S. Fresh Content.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. This just emphasizes how indispensable ecommerce has become. In 2022 retail online sales were estimated to be over 5.7 Then the issue becomes where to begin.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. This just emphasizes how indispensable ecommerce has become. In 2022 retail online sales were estimated to be over 5.7 Then the issue becomes where to begin.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

ROI Revolution

MARCH 4, 2020

Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. While these are massive changes for Macy’s, the business is confident that their plan, which was developed over a six-month period, will help them combat the changes in the retail world.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. Of course, there are other reasons why B2B ecommerce is rising in popularity like: ??

B2B 148

B2B eCommerce Payment Services SEO 148

BigCommerce

JUNE 6, 2017

consumer emotions associated with retargeting ads and determined that ad frequency had a negative impact on buyer emotions. consumers suffer from “banner blindness.”. consumers want brands to be useful, and they want their experiences personalized. By using a 30-day time window, you’re throwing fish back into the pond.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

BigCommerce

FEBRUARY 13, 2018

In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S. Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. Business-to-Consumer (B2C).

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Omnisend

SEPTEMBER 6, 2021

Chloë Thomas, eCommerce Masterplan. This is why we have the two podcasts: eCommerce Masterplan , which is about sharing the inspiring stories of other retailers and brands. I asked Chloë for her thoughts on the struggle between the increasing need for privacy contrasted against a marketer’s need for data.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Korona

MARCH 23, 2023

Use social media, email campaigns, or even PPC ads to get people aware that a sale is happening. By adhering to these strategies, you’re more likely to organize a successful flash sale for your eCommerce brand and increase its profits. You can also consider running A/B tests for emails or campaigns for maximum efficiency.

POS 52

POS eCommerce Merchant Services Social Media 52

BigCommerce

DECEMBER 13, 2017

Last year, the retail giant surpassed $107 billion in total sales. Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. They can be advertised using PPC. Consumers trust Amazon more than you and they have their credit card details already stored for easy checkout.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

ROI Revolution

NOVEMBER 27, 2019

Welcome to November 2019’s marketing news recap! Last time , we covered the retail-pocalypse, advertising on TikTok, insights on audio for brands, and more. This month has given us a lot to be thankful for in the marketing news world. How much do consumers plan to spend on gifts for both others and themselves?

Marketing 78

Marketing eCommerce Social Media Gifts 78

Retail TouchPoints

APRIL 13, 2021

As part of its ongoing mission to improve search results for consumers, Google will begin using new ranking signals starting in May 2021. It’s no wonder research indicates retail websites stand to gain the least from the Core Web Vitals update. To avoid unnecessary layout shifts, you should be optimizing your retail site for mobile.

SEO 164

SEO Improvements Recommendation Mobile 164

ROI Revolution

JANUARY 25, 2023

This automated connection enables a lot more product to flood the market and show up wherever you’re navigating, whether that’s search or social.  Kayla Aves, Retail Media Strategist On the retail media side, 2022 was the first year ever with two Prime Days , including the Prime Early Access Sale in October).

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

NOVEMBER 28, 2017

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. Niche PPC Strategies.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

JANUARY 27, 2020

Marketing News Highlights. s sales rose 24% in the third quarter, the retail giant’s one-day free shipping offer put a dent in its bottom line as its net income fell 26%. Brian Olsavsky, the retailer’s chief financial officer, acknowledged that the costs associated with the shift to one-day delivery have been higher than anticipated.

Marketing 78

Marketing Shipping Costs Social Media Games 78

ROI Revolution

DECEMBER 20, 2017

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. If you’re a clothing retailer, encourage them to share photos of them in their outfits. Or Facebook.

eCommerce 60

eCommerce Mobile PPC SEO 60

Payoneer

APRIL 4, 2023

Dubai has everything from the thriving wholesale and retail sector to the dynamic technology industry and the growing renewable energy sector. Retail and trading industry: The highest GDP contribution in Dubai The wholesale and retail trading industry is the most significant contributor to Dubai’s GDP, accounting for 22.7%

Payment Services 26

Payment Services eCommerce Financial Services Banking 26

ChannelAdvisor

JANUARY 4, 2018

We watched Amazon make a major move into the grocery space, the exponential rise of the voice assistant, and saw many new AI-powered tools pop up across channels that are enhancing (and ultimately, changing) the entire consumer journey — to name a few. Winning the Buy Box on Amazon is one of the most sought after achievements for retailers.

Blog 40

Blog eCommerce eCommerce Marketing PPC 40

Inflow Insights

JANUARY 30, 2018

It would be like a retail store letting a complete stranger waltz in and decide what products get displayed in the window promotions at the front of the store. This is exactly why we implemented product-specific campaign structure for the online retailer that mimics the science behind product placement in brick and mortar stores.

eCommerce 144

eCommerce Clothing Article Online Retail 144

Inflow Insights

APRIL 1, 2020

Unlike the business above, they’ve had significant decreases in sales from PPC. The drop in search traffic is likely due to their consumers’ behavior. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. Pet Supplies.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. So we’re gonna sell it to you basically at what, you know, retailers pay wholesale for it.”

Marketing 37

Marketing eCommerce WooCommerce Apparel 37

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. So we’re gonna sell it to you basically at what, you know, retailers pay wholesale for it.”

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

BigCommerce

AUGUST 31, 2017

Summer is culturally over in the U.S. –– marking a shift in mindset for retailers across the globe. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. Starting early can help marketers avoid rushing later.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Ecommerce Platforms

MARCH 9, 2020

The dropshipping selling strategy allows the online business owner to decamp from upfront costs similar to those incurred by retailers who run storefronts. In that context, dropshipping is significantly the opposite of what traditional retailers and other ecommerce merchants have to deal with. But not every niche is lucrative.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

ROI Revolution

DECEMBER 2, 2021

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JANUARY 5, 2022

Ecommerce impacts to expect from the pandemic in 2022. Retail ecommerce has nearly doubled since the coronavirus pandemic started. This year, US ecommerce sales will surpass $1 trillion for the first time ever. Retail as a whole saw tremendous growth last year. Ecommerce sales are projected to grow 15.9%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. As a result, retailers had less of a need for their shipping containers, and the containers were put away and saved for later.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Latest stats: Consumer electronics + COVID-19. Globally, consumer electronics ecommerce is expected to grow to $343.34

eCommerce 78

eCommerce Social Media Payments Payment Services 78

Lemonstand

OCTOBER 25, 2018

There’s this damaging belief in some eCommerce circles that buying online is a sacred process. That every step of the process, from PPC ad to product page to post-checkout order confirmation, should be orderly and official and officious — because placing an online order is a Big Deal that requires Real Trust. I DARE YOU.

eCommerce 83

eCommerce Books PPC Jewelry 83