Retail TouchPoints

NOVEMBER 10, 2022

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3

Consumer 304

Consumer eCommerce Marketing Retail 304

BigCommerce

JUNE 5, 2018

The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Still, though it produces short-term profit, it eats into long-term return – and that’s not accounting for any future Amazon initiatives that eat into additional markets.

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Payment Services eCommerce Marketing eCommerce Marketing 340

Retail TouchPoints

SEPTEMBER 21, 2022

As a result, CBD companies are generally forced to rely on their direct-to-consumer, in-store displays, and product and packaging designs — while brands outside the CBD category can leverage the power of social media and online campaigns across mainstream advertising and retail media networks to drive brand awareness and sales.

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Consumer Social Media Technology eCommerce 274

Retail TouchPoints

NOVEMBER 3, 2021

Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Influencer Marketing. Let’s jump in. Discovery Opportunities.

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Consumer Magazine Social Media Clothing 246

Retail TouchPoints

JANUARY 3, 2024

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Speed-to-restock is key in the returns cycle.

Retail 266

Retail Shipping Costs Improvements Customer Experience 266

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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eCommerce Marketing eCommerce Marketing Live Chat 179

Retail TouchPoints

JULY 22, 2021

The retail industry is widely accepted as one of the leading economic indicators. When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. Lately, the retail sector was shaken by the COVID-19 pandemic.

eCommerce 306

eCommerce Retail Payment Services Social Media 306

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. How has consumer behavior changed? What has been the impact on eCommerce? .

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eCommerce Marketing eCommerce Marketing SEO 121

GetElastic

FEBRUARY 6, 2019

Despite the ongoing debates and discussions, this choose-your-own style of storytelling is an early indicator of the way users will consume digital content in the future. This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers.

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eCommerce Marketing eCommerce Marketing Recommendation 153

Retail TouchPoints

NOVEMBER 2, 2023

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. But potential obstacles lie ahead.

eCommerce Marketing 233

eCommerce Marketing eCommerce Customer Experience Management 233

Salsify

OCTOBER 12, 2023

Today, online sales account for one of every five retail dollars spent, according to Digital Commerce 360. If brands want to cash in on this new retail landscape, they have to meet the modern consumer on their digital journey.

Retail 158

Retail Consumer eCommerce Marketing eCommerce 158

Retail TouchPoints

AUGUST 24, 2021

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. The Delta variant is presumed to be stronger and spreading faster, and retailers are already being affected in fundamental areas.

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Retail TouchPoints

JULY 15, 2022

Now, however, with disposable incomes squeezed and purchases becoming more considered than ever before, it’s important for larger brands to learn from the agility and mindset of microbrands to improve customer retention and success in an increasingly competitive retail landscape. Reflecting the growing?

Small Business Retail 248

Small Business Retail Social Media Retail Leisure 248

GetElastic

AUGUST 16, 2019

Statista predicts revenue from global retail ecommerce will rise to $4.88 ModCloth, an American Online Retailer, leverages the “WishList” feature for remarketing. Throughout the entire shopping journey, consumers take many steps and may face problems at any point which hinder their further progress. trillion by 2021.

eCommerce Marketing 149

eCommerce Marketing Live Chat eCommerce Marketing 149

365 Retail

MARCH 10, 2024

This information will empower retailers to suggest things that fit their customers’ personal style. Consumers will enjoy the convenience of fast and secure online payments in 2024, eliminating the need for tedious form-filling and reducing cart abandonment.

eCommerce 103

eCommerce Payment Services Payments eCommerce Marketing 103

Retail TouchPoints

SEPTEMBER 2, 2022

Even though the vast majority of Alibaba’s users are within China, the company’s AliExpress cross-border platform and its Lazada subsidiary in Southeast Asia serve many non-Chinese consumers. While GlobalData forecasts that the Chinese ecommerce market will reach $3.3

Shipping Costs 287

Shipping Costs eCommerce Jewelry Shopify 287

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Ad Spend Alternatives If Physical Retail Is a Key Channel.

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eCommerce Marketing eCommerce PPC SEO 155

ChannelAdvisor

OCTOBER 31, 2022

The e-commerce market for electronics has seen steady growth in the last few years and is projected to keep growing as overall electronics sales grow, and an increasing proportion of these sales happen online. In addition, electronics consumers are a unique audience in e-commerce, and there is still much to be learned.

eCommerce 52

eCommerce Electronics Consumer Social Media 52

Omnisend

FEBRUARY 19, 2020

Why has direct to consumer (DTC) marketing become so popular? It can give them: a better price, untainted by retailer cuts, a better, more customized customer experience and a connection with the brand not possible with traditional retailers. The answer is simple: it’s a better experience for the end customer.

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Consumer Marketing eCommerce Marketing Customer Experience 88

Ecommerce Platforms

MARCH 18, 2023

Quick answer : The term “retail store” typically applies to a physical, or brick-and-mortar location, such as a supermarket, boutique, or individual offline store. Both retail and ecommerce stores have their own distinctive pros and cons to consider for any entrepreneur. What is Retail? How Does Retail Work?

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eCommerce Shipping Costs Payment Services Small Business Retail 104

Onilab User Guides

DECEMBER 28, 2018

Moreover, 57% of consumers are eager to share their personal data to get relevant offers, while 48% of them are even willing to wait longer to get such services. And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Digital Doughnut

MAY 25, 2022

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy. For starters, why now?

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Fashion Marketing Consumer eCommerce Marketing 52

IntelligenceNode

MAY 5, 2021

Setting context for 2021 & eCommerce Market Growth 1. Retail Has Transformed More In a Year Than in the Last 10 2020 was an unprecedented year and left the world in disruption and uncertainty. But, with the social distancing mandates and mandatory home quarantines came the sudden and lasting shift to eCommerce.

Consumer 98

Consumer eCommerce Marketing Blog eCommerce 98

ChannelSale

DECEMBER 4, 2023

In the rapidly evolving world of e-commerce, retailers must stay ahead of the curve. Social commerce is one of the most significant trends to catch on in recent years. Online shopping and social media have changed how consumers interact with brands and choose what to buy.

eCommerce 52

eCommerce Social Media Retail eCommerce Marketing 52

ChannelSale

FEBRUARY 5, 2024

Bed Bath & Beyond’s acquisition of Overstock has stirred interest and expectation as a strategic move that has sent waves through the retail sector. This move enables the business to delve into Overstock’s existing consumer base while reaching out to new groups.

eCommerce 59

eCommerce eCommerce Marketing Demo Supplies 59

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. Don’t worry, every marketer has been there. With how fast the landscape of ecommerce is changing, it can help to have some fresh growth strategies before you.

eCommerce Marketing 75

eCommerce Marketing eCommerce Marketing Customer Retention 75

ChannelSale

MARCH 21, 2023

During the COVID-19 pandemic, online e-commerce stores became the only source through which people obtained all their products and items. But due to the increase in consumer demands, shopper frustration, delays and shortages of goods started to take place. E-commerce dominated as a significant part of retail.

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52

Optimizely

JUNE 26, 2019

Because of his passion for natural food and beverage, David founded his own marketing agency, Retail Voodoo. But it’s not always easy to make a snack or beverage stand out when there are so many others fighting for consumers’ attention. How food and beverage brands can make the transition from D2C to physical retail.

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Food and Beverages Marketing Retail eCommerce 283

Omnisend

MAY 15, 2020

Ecommerce is set to make up 17.5% of all retail sales by 2021, and it is estimated that there will be 2.05 However, online marketers still face all kinds of challenges from generating viable traffic to converting visitors into actual paying customers who have repeat value. A/B testing isn’t new for an ecommerce marketer.

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing?

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Retail TouchPoints

NOVEMBER 1, 2023

As online commerce continues to surge, chargeback fraud victimizes more and more retailers. And yet many retailers remain unaware of chargeback fraud and its harmful impacts on business revenues. Here are statistics as proof: revenue in the ecommerce market is projected to reach $3.64 trillion in 2023.

Merchant Services 276

Merchant Services Payment Services Payments eCommerce 276

Payoneer

APRIL 15, 2018

With consumers becoming more tech-savvy and the rise of mobile shopping, the e-commerce business in Thailand and South East Asia is becoming the norm. While online retailers are starting to understand the local potential of e-commerce, they often overlook the bigger opportunity which is to sell globally in USA or Europe.

eCommerce Marketing 36

eCommerce Marketing eCommerce Payment Services Financial Services 36

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

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Social Media X-cart Consumer Events 276

ecomdash

SEPTEMBER 13, 2018

For online retailers, it’s a new and largely underutilized opportunity for you ecommerce marketing strategy. In this article, we’ll go over the figures revealed by the new study, as well as 3 ways ecommerce professionals can take advantage of them to their fullest. Another factor is the growing market of millennials.

eCommerce Marketing 66

eCommerce Marketing eCommerce Marketing Online Retail 66

lateshipment

SEPTEMBER 17, 2020

The eCommerce sector is feeling Coronavirus-induced effects in a big way too. How can eCommerce retailers boost employee morale in these trying times? What are the effects of the Coronavirus pandemic on eCommerce retailing? Effects Of The COVID-19 Pandemic on eCommerce Retailing.

Shipping Costs 246

Shipping Costs eCommerce Retail Shipping 246

Forrester eCommerce

APRIL 30, 2018

I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality.

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eCommerce eCommerce Marketing Events Consumer 257

Retail TouchPoints

JULY 29, 2020

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

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