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Ecommerce Technology: Augmenting Reality Augments the Bottomline

GetElastic

Augmented reality is an ecommerce technology changing the way people buy online. According to the Walker Sands Future of Retail 2017 Report, consumers still enjoy the ability to touch and try a product. NARS cosmetics uses Facebook’s 360 technology to interact with 3D makeup tutorials.

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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. One area of investment by retailers is a shift to buy online, pick up in-store (BOPIS), which was called “table stakes” by one retailer insider I talked with. Rise of Community Commerce.

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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Traditional retailers are quickly going direct-to-consumer. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. What is Headless Commerce? Experience-led.

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New Forrester Report for Brands: Gauge the Size of Your Digital Commerce Prize

ChannelAdvisor

We all know that brands need a strong e-commerce strategy to survive. Some brands are wildly successful with direct-to-consumer (D2C) strategies, while others rely on strong retailer relationships to maintain profit margins. Then again, not all digital opportunities are created equal. Did you know?

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How to Explain Headless to a 5-Year-Old

Retail TouchPoints

Standard ecommerce platforms have limitations that cause challenges in the buyer’s process. If you’re hearing the word “headless,” your customer’s online experience has room for improvement and could be limited by your current ecommerce platform’s capabilities. In most situations, simplicity will save you money.

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Retail Media, Part 3: Getting Ahead With Advertising Automation

ChannelAdvisor

If you’re reading this, you already know how important retail media has become. Advertising on e-commerce sites offers a rare opportunity to reach consumers at the moments they’re ready to buy, and is fast becoming the preferred way to get products in front of purchase-ready shoppers. However, there is a catch.

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Retail Media, Part 3: Getting Ahead With Advertising Automation

ChannelAdvisor

If you’re reading this, you already know how important retail media has become. Advertising on e-commerce sites offers a rare opportunity to reach consumers at the moments they’re ready to buy, and is fast becoming the preferred way to get products in front of purchase-ready shoppers. However, there is a catch.