Remove Consumer Remove Improvements Remove Mobile Remove Multichannel
article thumbnail

Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

article thumbnail

Omnichannel Retail Strategies Explained & Simplified

UpSellIt

It seeks to bridge the gap between online and offline purchasing by establishing a cohesive experience between physical stores, websites, mobile apps, social media platforms and more. This data can then be used to optimize marketing campaigns, improve inventory management, and enhance overall business operations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305
article thumbnail

Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. Challenge 2: Consumer Confidence — Slow to Recover. The influence of consumer confidence on retail sales cannot be overstated.

Retail 279
article thumbnail

Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. Apple’s ad policy changes are already impacting spend on social media and mobile. Marketing budgets are 9.5%

article thumbnail

Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

In brick-and-mortar stores, title III of the American Disabilities Act (ADA) mandates ramps for mobility-impaired customers or braille signs for the visually impaired. For specific mobility impairments, it may be impossible to travel outside regularly. So this consumer depends on timely and accessible online shopping options.

Retail 276
article thumbnail

Three Ways Customer Support Is Reshaping Retail

RTP blog

By Anand Janefalkar, UJET As consumer values and priorities are shifting towards a more multichannel and digital experience, we are watching the retail industry evolve right before our eyes. It’s All About The App According to App Annie’s State of Mobile 2019 report, in 2018, U.S.

Customer 150