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Mobile eCommerce Trends & Strategies for 2021

Groove

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.

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A Guide to Instagram SEO With Search by Interest

Kissmetrics

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. Being able to search by interest broadens your opportunities as a consumer of Instagram, allowing you to dive in and explore topics of interest without the limitations of specific hashtags.

SEO 363
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The Impact of Continuous Scrolling on SEO

Kissmetrics

Google recently made a change to mobile search results. It’s called continuous scrolling, and while it’s a minor tweak to the SERPs, it might have an impact on your SEO. You always hear marketers talking about the distinction between page one and page two in SEO. This is currently limited to mobile searches in the U.S.

SEO 235
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The Ultimate Guide to B2B Local SEO

Kissmetrics

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. Consumers regularly search online reviews and research businesses in which they’re interested. What is B2B Local SEO?

B2B 298
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Guide to Local SEO Strategies for Ecommerce

ROI Revolution

Local SEO strategies for ecommerce are the secret weapon that fuels this transformation, enabling you to: Elevate your brand awareness. Send consumers straight to your online or offline stores with just a few taps on their mobile devices. 72% of consumers that did a local search visited a store within five miles.

SEO 146
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Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities

Retail TouchPoints

Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. We’re doing different media now; in fact we’re developing into more of a full-blown media company. In March 2023 both Jan and I left our other jobs to do this full-time.

Consumer 245
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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. SEOs can look around the world for trending information that needs to be conveyed to clients.

SEO 264