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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

From workshops and boot camps to hearing from industry leaders you often read about in the news, these are the IRCE 2018 moments that aren’t to be missed. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees. What Is IRCE?

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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Facebook ads for the holidays with 3 examples you can steal

Omnisend

With that in mind, it’s no surprise that Facebook’s average cost per 1,000 impressions (CPM) is highest in December and November. If you’re planning to be competitive in Q4, you should set aside a substantial portion of your advertising budget to cover those additional costs. Holiday CPM. Mobile usage.

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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Consumers want more than an email newsletter—they want easy tracking and personalization. The experiences we read about in headlines are often grandiose and costly, like virtual fitting rooms and same-day shipping. So, how can small- to mid-sized brands keep up with this trend in a cost-effective, creative way?

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The Ticking Time Bomb Of E-commerce Returns

Steve Dennis

When a product is returned or exchanged, not only does the retailer experience incremental supply chain costs, but often the item cannot be resold at the original price owing to damage, wear and tear, or obsolescence/devaluation given the passage of time — particularly an issue with fashion or seasonal merchandise.

eCommerce 116