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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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9 eCommerce Marketing Tools You Can't Live Without

Groove

As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. This tool includes a variety of features that can help you optimize your website pages, track rankings and increase overall reach. SpyFu is the ultimate PPC competitive research tool. Automation.

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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. Some PPC agencies rely on a pay-per-lead model. You should have the data you need to vet their experience and track record accordingly. Your account managers need time to run tests, analyze performance data, and optimize for KPIs.

PPC 274
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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

Once a site or a platform determines a visitor’s location based on their IP address, Wi-Fi, or GPS data, content specific to that location is delivered. Your web analytics and optimization should do the rest. Pay-Per-Click Advertising (PPC). Geo-targeting is an active response to a user’s geographical location.

PPC 286
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Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

Kissmetrics

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. These things will improve your CRO efforts. You know how much value you could derive from better data, more team members, or more expensive tools. Even promises of improved revenue might not be enough.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Prioritizing which metrics to improve can be tricky. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). eCommerce Conversion Metrics. Bounce Rate.

PPC 162