Retail TouchPoints

JULY 4, 2022

Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance. The good news?

eCommerce 248

eCommerce SEO Events Recommendation 248

Kissmetrics

OCTOBER 30, 2018

Can you guess how long I’ve been a marketer? I’ve been a marketer for 18 years now. Many of you think I am smart, and I am great at marketing. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer. Guess again.

Marketing 266

Marketing Shipping Costs Social Media Channel 266

Inflow Insights

JULY 30, 2019

Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. Most eCommerce migration checklists present a vague list of SEO factors to consider, without giving you a real, strategic workflow to follow that avoids those errors. What is the best eCommerce platform for SEO to migrate to?

SEO 123

SEO eCommerce Presentation eCommerce Platforms 123

Inflow Insights

DECEMBER 4, 2018

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. When I was brought on, the owner of the agency had me sit down with all of the other experts — paid search, SEO, graphic design, etc. — to better understand what they did. It’s just not complete. And it worked.

PPC 96

PPC SEO eCommerce Social Media 96

Kissmetrics

AUGUST 11, 2021

How can you use your existing infrastructure and marketing efforts to cater to such a large audience? How can you make sure that your traffic is really getting the most relevant content leading to a conversion? The simplest examples of geo-targeting are right in the SERPs. Match Paid Marketing Campaigns.

PPC 286

PPC SEO Jewelry Conversion Optimization 286

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

FEBRUARY 15, 2021

How Web Design Contributes to Your SEO. Search engine optimization is an essential aspect of digital marketing , and the way you design and build your website impacts the effectiveness of your SEO strategy. You can use an SEO analysis tool to check for and rectify errors on your website. Keep It Simple. Conclusion.

Web Design 286

Web Design SEO Information Conversion Optimization 286

Omnisend

JANUARY 10, 2024

Want to start selling products on your website using tailored marketing strategies? A clear understanding of digital marketing strategies WordPress agencies must not be limited to website development. They should also understand the importance of conditioning your website for several digital marketing strategies like email marketing.

Web Design 78

Web Design Shipping Costs SEO Beauty and Health 78

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

VTNS Solutions

JUNE 9, 2019

Digital marketing is complicated. Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. What is Digital Marketing? Digital marketing is not too different from traditional marketing.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

Inflow Insights

JANUARY 5, 2022

Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. A vague list of SEO factors — without a real, strategic workflow to follow — does little to solve any migration issues. In some cases, this can even help traffic go up by improving the new site’s SEO. Table of Contents.

SEO 108

SEO eCommerce Presentation Recommendation 108

Kissmetrics

JULY 11, 2017

As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth and a phenomenal one. It can be a game-changer if you start with what your buyers want (and perhaps more importantly don’t want) and let them be your guiding light for everything you do in your marketing. Content Marketing.

eCommerce 243

eCommerce Customer Merchant Services Conversion Optimization 243

Ecommerce Platforms

SEPTEMBER 7, 2021

The feature-rich platform covers everything from creating your website to listing products, managing your inventory and orders, to marketing and customer management… and much more besides. per month, you also get the full marketing suite and can register five staff users. You might know Shift4Shop under its original name: 3dcart.

3dcart 104

3dcart Payment Services Merchant Services Shipping Costs 104

Inflow Insights

JULY 29, 2019

My goal was to build a $10 million eCommerce marketing agency — and build it fast. In my opinion, the conditions of natural growth gives us the opportunity to build a better eCommerce marketing agency — better for clients, and better for employees. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Ecommerce Platforms

AUGUST 12, 2022

There are dozens of CMS solutions on the market that promise to be the best tool for website building. You can customize this to suit your brand and access inventory and order management, product, and marketing features to help sell your wares. It’s also advantageous if you want to expand into international markets.

Payment Services 104

Payment Services Merchant Services BigCommerce Shopify 104

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. In this blog, I’ll explain how to do so, using two previous clients as examples. Want our eCommerce conversion rate optimization team to help you through this process? Let me walk you through an example.

Channel 113

Channel Mobile eCommerce PPC 113

Ecommerce Platforms

JANUARY 10, 2022

You can also add metadata to your products for improved SEO. For example, you can provide multiple shipping options at checkout and request real-time rates from carriers for customers to choose the shipping option that best suits them. The last feature builds on website organization. …and many more. Go to the top.

Payment Services 104

Payment Services Shipping Costs eCommerce Platforms Shipping 104

Groove

MARCH 16, 2020

Inbound Marketing is a term that was coined by HubSpot in 2006, and since then has grown in size and magnitude. Rather than being just one tool, one strategy or one single campaign, inbound marketing is a set of ongoing activities that - when implemented alongside each other - drive revenues. 10 Inbound Marketing Tactics.

Marketing 329

Marketing Social Media SEO Blog 329

Kissmetrics

SEPTEMBER 3, 2020

The ultimate goal for each of these is revenue; each of the examples above would be considered a lead. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. For example, if you’re running a service business, you know you’ll need a certain amount of leads.

PPC 274

PPC Management Improvements Books 274

Traffic and Sales

JULY 5, 2016

Besides, there’s evidence that user-generated content can help increase conversion rate up to 74%, improve visitor engagement on the site and help with SEO, which in turn, leads to higher traffic to the site. I noticed in this post that Felix is a fan of Tortuga backpacks, so we’ll use them as an example here.

Customer 147

Customer eCommerce Social Media Blog 147

Kissmetrics

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. shares, follows, views, likes) Conversions (e.g.,

Marketing 363

Marketing SEO B2B Conversion Optimization 363

ESW

JULY 29, 2019

Consumers become more digitally savvy by the day, and every day a digital-native brand enters the market to connect with those consumers. With all numbers indicating UGC as a wise investment, how can brands get the most out of this form of content marketing? UGC: By Customers, For Customers.

eCommerce 60

eCommerce Social Media Conversion Optimization Marketing 60

Kissmetrics

APRIL 5, 2021

SEO is all about ranking high on Google. For example, if you type in, “Las Vegas weather”, you’ll see a listing like this: Google’s pulling the data from weather.com, but there really isn’t a need for you to click on over to weather.com. higher CTR – For example, your title tag could be, “What is SEO?”. Now, why is this?

SEO 362

SEO Mobile Conversion Optimization Recommendation 362

Inflow Insights

DECEMBER 26, 2018

Some agencies usually execute the same set of activities for all clients, regardless of the product, the market, or the competition. An SEO agency might publish four articles a month, for example. Or a CRO agency might run one conversion test every three weeks. Same Activities for All Clients.

eCommerce 117

eCommerce Article PPC Improvements 117

Inflow Insights

NOVEMBER 28, 2017

Here is an example of the carnage slow site speeds are having on your eCommerce site right now. If your eCommerce site is like the site in the example above, your sales are 30% of what they could be just due to site speed. Trying new marketing tactics”. For example, it allows you to better track GA.

Mobile 147

Mobile Shopify Social Media eCommerce 147

Inflow Insights

MARCH 26, 2020

For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. In particular, the past and current marketing efforts, performance, and potential of their different products. Next, was finding a way to get that data incorporated directly into their marketing campaigns.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

SEPTEMBER 16, 2019

One caveat: Live chat, when set up improperly can decrease conversions. For example, if your chatbot just plain sucks because it isn’t helpful, it’s intrusive, or off-putting to customers for any other reason — this can reduce trust and contribute to a lower conversion rate. Did you want to know more about our products?”

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

BigCommerce

DECEMBER 20, 2017

And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Let me give you an example: 2017 has been the year of Facebook Advertising. New Content Types & SEO. Mobile Optimization. CRO & Data-Driven Optimizations. Email Marketing, Automation & AOV.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

JUNE 27, 2017

Mathematically speaking, the conversion rate is the proportion of website visitors who end up converting out of the number of total visitors. For example, if a website has regular traffic of 100,000 visits per month and 1,250 transactions per month, its conversion rate is 1.25%. An example of a motivating factor is social proof.

Shipping Costs 416

Shipping Costs SEO Shipping eCommerce 416

Kissmetrics

NOVEMBER 22, 2021

In marketing, everyone says you need to pick a niche. It is easier to market when you pick a niche (fewer competitors) Easier to make money (fewer competitors) You can get traction faster from a monetary standpoint (fewer competitors). His response was simple… “big markets”. This one is in a bigger market.

Magazine 291

Magazine Conversion Optimization SEO Marketing 291

Inflow Insights

DECEMBER 8, 2021

As websites and online businesses grow in complexity, so do the marketing audits needed to keep them up to speed. Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. What is a Digital Marketing Audit? What is a Digital Marketing Audit?

Improvements 106

Improvements Marketing PPC SEO 106

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88

PPC SEO Automotive Mobile 88

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco. They offer SEO, PPC, paid social, and CRO services.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Demac Media

NOVEMBER 24, 2017

good for SEO. help users visualize their current location. never cause problems in user testing. reduce extra actions to return users to higher level pages. take up minimal space. reduce bounce rates. consistent, familiar, and useful. The Importance of Breadcrumb Trails. Let’s focus on that last point. don’t link to the current page.

Improvements 40

Improvements SEO Information Conversion Optimization 40

Ecommerce Platforms

OCTOBER 28, 2021

There are more specific pages–like a Blog page for content marketing, Educational pages, and a Photo Gallery page–but we'll cover those further down in the checklist since they're not always appropriate or necessary depending on your marketing strategy or the type of business you plan on running. Best Sellers. Accessories.

Payment Services 245

Payment Services Merchant Services Payments eCommerce 245

Inflow Insights

MAY 3, 2019

You can also build campaigns that specifically target seasonal products (for example, snow blowers) and implement geographic bid modifiers for regions where your products are more relevant such as in North Dakota and Minnesota. For example, say you sell wooden desks, you could offer $20 off to anyone who sees your ad on Google.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

BigCommerce

APRIL 12, 2017

And conversion doesn’t just happen: you need to optimize for it. This applies whether you are just starting up and running the whole show yourself, or if you are an ecommerce manager or marketing director who has signed up to hit massive goals and KPIs for the year. How do you calculate conversion rate for an ecommerce website?

eCommerce 419

eCommerce BigCommerce Payment Services Shipping Costs 419