Kissmetrics

JANUARY 8, 2019

Someone who is a marketer… maybe even an entrepreneur. I want to share with you the biggest marketing mistakes I have made. This is one of the biggest and silliest marketing mistakes I have ever made. Be cautious, not slow – Every major marketing channel has algorithms. It’s much easier to own 1% of a market.

Marketing 258

Marketing SEO Conversion Optimization Channel 258

Optimizely

JANUARY 9, 2018

This is a guest blog post from Justuno , the conversion optimization platform. . This post features 4 key post-holiday marketing tactics that will help you increase sales from your current leads and customers! As mentioned in the last section, email marketing is a major success factor in customer retention and repeat purchases.

Customer Retention 207

Customer Retention Customer Marketing Shipping Costs 207

Omnisend

JANUARY 11, 2023

AI copywriting tools can help speed up your content marketing process, set your A/B testing on steroids and take your landing page conversion optimization to the next level. How to optimize landing page conversions using AI copywriting tools? For example: Blog post automation.

eCommerce 164

eCommerce Conversion Optimization Article Technology 164

Kissmetrics

MAY 6, 2021

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. Let’s look at two hypothetical companies as an example. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more.

Shipping Costs 299

Shipping Costs Food and Beverages Web Design SEO 299

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

BigCommerce

JUNE 27, 2017

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

UpSellIt

FEBRUARY 26, 2024

Upsellit is a leading conversion optimization partner and we help brands collect new-to-file leads, recover lost sales and boost customer loyalty. Utilizing in-depth analytics, your brand can make informed decisions based on real-time performance data, ensuring that every campaign delivers optimal results and drives sustainable growth.

Customer Loyalty 111

Customer Loyalty Conversion Optimization Shopping Carts Technology 111

Kissmetrics

AUGUST 11, 2021

How can you use your existing infrastructure and marketing efforts to cater to such a large audience? How can you make sure that your traffic is really getting the most relevant content leading to a conversion? The simplest examples of geo-targeting are right in the SERPs. Match Paid Marketing Campaigns.

PPC 286

PPC SEO Jewelry Conversion Optimization 286

Wiser

NOVEMBER 1, 2023

Personalized Marketing: It enables personalized marketing , as you can create tailor-made ads based on the visitor’s browsing behavior. For example, targeted ads may display the exact product a user was viewing on your site, creating a highly personalized experience and increasing the chances of conversion.

Customer 146

Customer Customer Retention Shopping Carts Conversion Optimization 146

UpSellIt

MARCH 1, 2024

As a leading conversion optimization partner, Upsellit crafts personalized solutions that maximize conversions, reduce abandonment, and enhance user experience. For example, if a discount code meant for social media is used by a shopper from a different traffic source, Coupon Corrector adjusts the code automatically.

Comparison Shopping 114

Comparison Shopping Conversion Optimization Social Media Technology 114

Optimizely

SEPTEMBER 21, 2017

This is a guest blog post from Justuno , the conversion optimization platform. . Let’s break down a few examples of hidden fields and how you can use them to improve your ecommerce marketing. As a marketer, your goal is to deliver relevant marketing messages to leads and customers. Why Use Hidden Fields?

eCommerce 246

eCommerce Reference Information Conversion Optimization 246

Retail TouchPoints

JULY 4, 2022

For example, by labeling your ecommerce transaction events as “purchases,” you’ll enable the monetization and ecommerce reporting in GA4 — crucial to tracking your online business’s growth. We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance.

eCommerce 234

eCommerce SEO Events Recommendation 234

ROI Revolution

JULY 1, 2019

Welcome to the second edition of ROI Revolution’s Monthly Marketing News Recap! Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. One last thing before we get started with June’s marketing news. Marketing News Highlights.

Marketing 96

Marketing Social Media X-cart Games 96

Kissmetrics

JULY 11, 2017

As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth and a phenomenal one. It can be a game-changer if you start with what your buyers want (and perhaps more importantly don’t want) and let them be your guiding light for everything you do in your marketing. Content Marketing.

eCommerce 243

eCommerce Customer Merchant Services Conversion Optimization 243

Kissmetrics

JULY 12, 2017

However, platforms like BuiltWith and Datanyze can reveal telltale signs that reveal how much your competitors are spending on conversion optimization. The more investments the competition has across their domains, the more involved they are with optimization, and the bigger your company’s push should be to avoid being left behind.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

VTNS Solutions

JUNE 9, 2019

Digital marketing is complicated. Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

ROI Revolution

AUGUST 11, 2021

we learned about the types of problems that A/B testing and conversion optimization can solve for brands and how CRO is a powerful method for enhancing and optimizing the channels within your marketing stack. They end up being at completely different revenue targets after eight months, for example.

Conversion Optimization 78

Conversion Optimization Channel Marketing eCommerce 78

CPC Strategy

MARCH 29, 2024

Recommended bidding tactics for maximizing efficiency: Set your line-item optimizer to Revenue for the highest return on ad spend (ROAS) or to Conversions for the lowest Cost per Order (CPO). The CPC cap should always remain at least 30% above the bid you enter to allow the engine to optimize effectively.

Conversion Optimization 85

Conversion Optimization Recommendation Games Operations 85

Kissmetrics

FEBRUARY 15, 2021

Search engine optimization is an essential aspect of digital marketing , and the way you design and build your website impacts the effectiveness of your SEO strategy. Example: Don’t overcomplicate your website in the name of being fancy. The data you get can help you optimize underperforming pages. Keep It Simple.

Web Design 286

Web Design SEO Information Conversion Optimization 286

UpSellIt

JANUARY 24, 2019

While this statistic may strike us as disappointing, it’s actually good news for us as marketers…(unless you just bought a Bowflex). Marketing Encouragement. If marketing is all about appealing to desire, New Year’s resolutions are an annual jackpot. New Year, New Marketing. Knowing Your Audience.

Beauty and Health 63

Beauty and Health Marketing Improvements Apparel 63

ROI Revolution

MARCH 20, 2018

As a marketer, understanding and utilizing your Google Analytics data is crucial to finding the right audience for your website. Let’s take a look at an example from one of our clients. What we see here in this example: The majority of sessions (~76%) do not use site search, and they convert at 4.82%. ~24% CLIENT SUCCESS STORY.

Conversion Optimization 60

Conversion Optimization Mobile Technology Improvements 60

Omnisend

JANUARY 10, 2024

Want to start selling products on your website using tailored marketing strategies? A clear understanding of digital marketing strategies WordPress agencies must not be limited to website development. They should also understand the importance of conditioning your website for several digital marketing strategies like email marketing.

Web Design 78

Web Design Shipping Costs SEO Beauty and Health 78

Kissmetrics

JUNE 5, 2018

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. See, with my business, my ideal customer is a large corporation who already has been doing marketing for many years. And the Nationwide example has so much text on the other hand.

SEO 259

SEO PPC Blog Conversion Optimization 259

ROI Revolution

AUGUST 5, 2019

If you’ve ever worked with any of the popular conversion optimization platforms (such as Optimizely , VWO , or Google Optimize ), you’re probably familiar with their visual editors – WYSIWYG tools that let you build tests without any coding experience. Conquering the Limitations of Visual Editors. Find a Partner.

Conversion Optimization 68

Conversion Optimization Shipping Costs Mobile Shipping 68

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. In this blog, I’ll explain how to do so, using two previous clients as examples. Want our eCommerce conversion rate optimization team to help you through this process? Let me walk you through an example.

Channel 113

Channel Mobile eCommerce PPC 113

UpSellIt

FEBRUARY 22, 2023

When it comes to conversion optimization and combating cart abandonment, time is money. Through this extreme personalization, marketers can give customers what they need when they need it. For example, let’s say your company sells different categories of apparel. That’s where Exit Detect technology comes in.

Technology 116

Technology eCommerce Shipping Conversion Optimization 116

Omnisend

JULY 11, 2023

Reading Time: 6 minutes Many email marketers believe that the impact of last chance email subject lines is limited to open rates. In reality, subject lines can affect deep metrics down to conversions. While open rates certainly matter, the true power of well-crafted subject lines lies in their ability to drive conversions.

Article 60

Article Conversion Optimization Mobile Subscription 60

Store Growers

MARCH 6, 2023

In the marketing world, this trend translates into the removal of levers, traditionally used for audience targeting, and letting data lead the way forward. Google will then use all the data points it has available on that specific audience and your conversion data to include more people with similar traits.

Conversion Optimization 91

Conversion Optimization Improvements Other Customer 91

FastSpring

SEPTEMBER 16, 2021

In my conversations with software developers and technical founders over the years, I’ve heard how complicated these tech stack choices are to make. For example, at FastSpring, we have a lot of data about online shopping carts. Conversion optimization options? Is it the interface? Integrations? The API documentation?

Payment Services 138

Payment Services Merchant Services Payments ACH 138

Ecommerce Platforms

SEPTEMBER 7, 2021

The feature-rich platform covers everything from creating your website to listing products, managing your inventory and orders, to marketing and customer management… and much more besides. per month, you also get the full marketing suite and can register five staff users. You might know Shift4Shop under its original name: 3dcart.

3dcart 104

3dcart Payment Services Merchant Services Shipping Costs 104

UpSellIt

FEBRUARY 22, 2023

When it comes to conversion optimization and combating cart abandonment, time is money. Through this extreme personalization, marketers can give customers what they need when they need it. For example, let’s say your company sells different categories of apparel. That’s where Exit Detect technology comes in.

Technology 78

Technology eCommerce Shipping Conversion Optimization 78

Ecommerce Platforms

JANUARY 10, 2022

For example, you can provide multiple shipping options at checkout and request real-time rates from carriers for customers to choose the shipping option that best suits them. Marketing : You can integrate your Solidus store with email, SMS, and social media marketing platforms like Klaviyo or Drip. …and many more.

Payment Services 104

Payment Services Shipping Costs eCommerce Platforms Shipping 104

Algopix

AUGUST 30, 2023

From honing your marketing tactics to streamlining your operations, these audio shows cover an array of topics that can directly impact your business. Each episode offers a dynamic platform for hosts and guests to dissect the latest trends, innovations, and market shifts that are shaping the industry.

eCommerce 108

eCommerce Shopify Information Technology 108

Kissmetrics

SEPTEMBER 3, 2020

The ultimate goal for each of these is revenue; each of the examples above would be considered a lead. For example, if you’re running a service business, you know you’ll need a certain amount of leads. Optimize for conversions and revenue. A successful ad triggers immediate action from searchers.

PPC 274

PPC Management Improvements Books 274

RTP blog

APRIL 26, 2019

By Alexa Lemzy, TextMagic In the modern retail market, creating an enjoyable and convenient shopping experience is just as important as having the best prices and products. For example, Revolve tested a simple change to add more promotions to its mobile landing page and gained an amazing 350% increase in conversions!

Live Chat 150

Live Chat Payment Services Mobile Improvements 150

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

JULY 29, 2019

My goal was to build a $10 million eCommerce marketing agency — and build it fast. In my opinion, the conditions of natural growth gives us the opportunity to build a better eCommerce marketing agency — better for clients, and better for employees. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103