Inflow Insights

FEBRUARY 7, 2021

That’s why, for several years, we’ve compared the conversion optimization features and tactics used on more than 20 of the top eCommerce sites, testing the most promising out on our clients’ websites. Display categories outside of the menu, especially on mobile. On Mobile Homepages. We want to end that guessing game.

Conversion Optimization 129

Conversion Optimization Live Chat eCommerce Mobile 129

UpSellIt

APRIL 10, 2019

Obviously, it needs to look presentable. Poor Mobile Experiences – Since 2010, mobile web-access has exploded in popularity. Users now expect your mobile site to work just as well as your standard site. If you site isn’t optimized for mobile, that’s a change you’ll want to make sooner rather than later.

Mobile 75

Mobile Reference Article Presentation 75

Inflow Insights

JANUARY 7, 2020

While website security badges aren’t the only factor when it comes to trust, (or SEO, or sales) we have seen the conversion rate on our clients’ eCommerce websites improve when a trustmark is present through the customer’s journey on the site. Contact our conversion optimization team here.

eCommerce 104

eCommerce Payment Services Conversion Optimization Recommendation 104

Demac Media

MAY 31, 2017

But brands quickly learned that simply being present on social was not enough: Brands needed to be content machines and automate engagement to rise above the noise. They aren’t getting enough engaged traffic, they aren’t improving their conversion rate, their retention rates are low, their customer base isn’t loyal.

Social Media 49

Social Media Mobile Multi-channel eCommerce 49

Demac Media

JANUARY 23, 2018

Mobile Commerce on the Rise During BFCM. During the 2017 Black Friday Cyber Monday time period we noticed that more users visited sites directly from mobile and tablet devices. Our friends over at Shopify reported similar findings about the usage of mobile on Black Friday and Cyber Monday for their merchant base.

Social Media 34

Social Media Retail Mobile Shopify 34

Kissmetrics

OCTOBER 30, 2018

As much as you focus on marketing, you have to focus on conversion optimization. No matter how small or big your company is, you should continually work on improving your brand. Every time someone presents a social media or SEO shortcut, avoid it. Principle #33: Optimize for revenue, not top of funnel metrics.

Marketing 266

Marketing Shipping Costs Social Media Channel 266

Inflow Insights

DECEMBER 8, 2021

We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. This audit should evaluate: Crawl Errors HTTPS Status Codes (301, 404, 5xx) Site Speed Mobile Friendliness. At Inflow, we strongly believe in and encourage continuous improvement practices.

Improvements 106

Improvements Marketing PPC SEO 106

BigCommerce

APRIL 12, 2017

Conversion” is such a broad topic because it can be impacted by every aspect of the user experience on your site. Conversion rate optimization is the process of improving the shopping experience to drive a specific KPI — usually, sales. The following 28 steps are what helped me to reach 2% conversion on my own site.

eCommerce 419

eCommerce BigCommerce Shipping Costs Payment Services 419

Ecommerce Platforms

OCTOBER 28, 2021

List related products to improve your upsell potential. Include an optimized product title. Show the availability of each product to present scarcity and push people to buy. Include keywords on each ecommerce product page to improve search engine rankings. Make sure your pages are optimized for speed.

Payment Services 245

Payment Services Merchant Services Payments eCommerce 245

Ecommerce Platforms

MARCH 7, 2022

Lead generation tools simultaneously help companies to convert visitors to their website into leads and subscribers, while improving your chances of long-term relationships with clients too. The templates include everything from yes and no forms, to mobile-friendly pop-ups, custom success messages, and more. Go to the top.

Improvements 104

Improvements Technology Subscription Live Chat 104

UpSellIt

SEPTEMBER 8, 2023

What showed potential for improvement? Presenting dynamic, AI-driven product recommendations can help shoppers quickly find similar items or allow them to discover new products they may not have been looking for. A/B Test to Maximize Conversions Multivariate testing goes a long way when maximizing your profit potential.

Marketing 128

Marketing Shipping Costs Recommendation Social Media 128

ROI Revolution

JULY 5, 2019

Overwhelming your customers with options may seem like a good idea but will ultimately not benefit your conversion rate. And if you’re somewhere in the middle like most of us, any time is good time to review these questions to see whether your site is presenting subconscious friction to new visitors. We’ve got you covered!

Customer 113

Customer Conversion Optimization Information Presentation 113

ROI Revolution

JUNE 3, 2020

Click-through-rate is associated with the relevance of your content and your unique selling propositions as presented on the search result page. Some examples are clicks, CTR, sessions, time one site, pages per session, bounce rate, and conversion rate. Mobile-first is here to stay. Mobile-first is here to stay.

PPC 88

PPC SEO Automotive Mobile 88

BigCommerce

JUNE 27, 2017

Here are the main elements of ecommerce landing pages — and tips to improve conversion rate across all of your campaigns. A hero image of a product in use, as presented by Soundwall product landing page. When they present the right products and content, category pages can persuade those prospects to stay on the site.

eCommerce 258

eCommerce Information Shipping Costs PPC 258

Ecommerce Platforms

MARCH 1, 2022

List related products to improve your upsell potential. Include an optimized product title. Show the availability of each product to present scarcity and push people to buy. Include keywords on each ecommerce product page to improve search engine rankings. Make sure your pages are optimized for speed.

Payment Services 104

Payment Services Merchant Services eCommerce Payments 104

BigCommerce

SEPTEMBER 26, 2017

Because it’s such an important conversion tool, your value proposition should be present in some form (and prominently and consistently placed) on every page of your website. We’ve seen with several brands massive improvements in conversion just by increasing the site speed. There is not that much to improve here.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Ecommerce Platforms

MARCH 8, 2023

The list-building component of the suite is focused on conversion optimization, designed to attract as many potential subscribers to your email list as possible. This also helps you present tailor-made offers to each visitor. The Thrive Themes team created Thrive Leads. This leading plugin helps your site for lead generation.

Drop Ship 104

Drop Ship Shipping Costs Article Webinar 104

BigCommerce

JUNE 5, 2018

The best overall ecommerce website design is awarded to sites that succeed in creating a great user experience, branding consistency, mobile responsive and friendly UX, and quick checkout. Conversion optimizations have increased from a launch state of approximately 0.4% Excellent photography and product presentation.

eCommerce 420

eCommerce BigCommerce Beauty and Health Customer Experience 420

Kissmetrics

JANUARY 15, 2021

There’s more that goes into conversion optimization than just getting traffic, like making sure you have a clear lead capture form, a sales page, and descriptive product pages. I bet you can guess that article is about 21 ways to improve your Bing ads! Create SEO Optimized Landing Pages. Seems a bit complicated, right?

SEO 363

SEO Social Media Article Blog 363

Ecommerce Platforms

MARCH 9, 2020

If your dropshipping competitor runs a blog have a look at their call-to-action and conversion optimization strategies. In the end, this should give you insights on how to improve the relationship with potential shoppers. Mobile-responsive design. Pick an item from your competitor’s product page but don’t check out.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

ROI Revolution

AUGUST 5, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

MARCH 2, 2021

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. 2020 COVID-19 + mobile stats + trends.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

DECEMBER 2, 2021

Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this holiday season a time of ecommerce instability. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

With consumers spending more time on mobile in light of the pandemic, mobile retail ecommerce revenue surged 26% to $338 billion last year. Home Depot’s quarterly sales surpassed $40 billion for the first time ever in Q2 2021, with the consumer interest in home improvement that surged at the start of the pandemic not going away.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

Global mobile payments make up 46% of that, amounting to a total of $102.7 In 2018, global mobile payments accounted for just 18.9% Mobile revenue predictions for 2021 and how you can take action. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ).

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

NOVEMBER 4, 2021

Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this holiday season a time of ecommerce instability. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this holiday season a time of ecommerce instability. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this holiday season a time of ecommerce instability. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

APRIL 8, 2021

Mobile revenue predictions for 2021 and how you can take action. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months. 2020 COVID-19 + mobile stats + trends. We’ll dive into: .

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

JANUARY 5, 2021

According to eMarketer data , as of June 2020, 30% of consumers indicated interested in mobile payments up from 17% just three months before in March. For mobile app orders, interest has grown from 16% to 28%. This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

NOVEMBER 4, 2020

Join ROI and our expert partners from Google for a presentation and live Q&A on November 10th at 11 am ET to unearth strategies for Q4 and post-holiday success. 10% more time spent on mobile this year ( Merkle ). Executives’ optimism toward economy improves. Live With Google: Cyber-Centric Holiday Success. 9/9 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 3, 2020

10% more time spent on mobile this year ( Merkle ). 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. 10/22 update.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

FEBRUARY 2, 2021

2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

ROI Revolution

OCTOBER 1, 2020

The top categories consumers have gravitated toward during this shift are alcohol, home improvement materials, and groceries (up 16%, 14%, and 12% respectively), with apparel seeing significant declines. Mobile ad spend rising despite pandemic. ad spending is down due to COVID-19, mobile ad spend will increase by 4.8%

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

SEPTEMBER 9, 2020

Mobile ad spend rising despite pandemic. ad spending is down due to COVID-19, mobile ad spend will increase by 4.8% According to new data from eMarketer , while mobile is one of the few ad formats expected to churn out growth this year, the growth is much smaller than it was projected to be before coronavirus. 8/7 update.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147