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9 eCommerce Marketing Tools You Can't Live Without

Groove

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. SpyFu is the ultimate PPC competitive research tool.

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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Custom reporting: With GA4, you can easily create custom reports with the help of its report builder. Attribution: GA4 provides enhanced attribution capabilities, including a new Conversion paths report and property-level attribution modeling that offer more insight and actionability to ecommerce sites.

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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. There are more metrics you’ll need to track, but your agency can manage these for you and provide you with the reporting you need once you’re up and running. Some PPC agencies rely on a pay-per-lead model. Here’s how you do it.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

As websites and online businesses grow in complexity, so do the marketing audits needed to keep them up to speed. Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. What is a Digital Marketing Audit? What is a Digital Marketing Audit? PPC Metrics.

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

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How to Use a Marketing Audit to Pivot Your Digital Strategy

Inflow Insights

Marketing audits have evolved as websites and online businesses have grown in complexity. A comprehensive marketing audit takes the individual aspects of an online business and breaks them down into different audits that provide deeper insights into how a business is performing. Each Step of a Marketing Audit.

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