Retail TouchPoints

JULY 4, 2022

Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance. The good news?

eCommerce 261

eCommerce SEO Events Recommendation 261

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

DECEMBER 8, 2021

As websites and online businesses grow in complexity, so do the marketing audits needed to keep them up to speed. Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. What is a Digital Marketing Audit? What is a Digital Marketing Audit?

Improvements 106

Improvements Marketing PPC SEO 106

eCommerce Training Academy

NOVEMBER 24, 2019

Every year, I create my list of eCommerce events you should consider attending but this year, I also decided to create a new list of conferences for digital marketing professionals in eCommerce. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Digital Marketing Managers.

eCommerce 62

eCommerce Social Media Marketing PPC 62

Kissmetrics

AUGUST 11, 2021

How can you use your existing infrastructure and marketing efforts to cater to such a large audience? How can you make sure that your traffic is really getting the most relevant content leading to a conversion? Match Paid Marketing Campaigns. Is the marketing message on your site the same as the geo-targeted ad?

PPC 286

PPC SEO Jewelry Conversion Optimization 286

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

JUNE 9, 2020

Marketing audits have evolved as websites and online businesses have grown in complexity. It’s not enough to do a single comprehensive “SEO Audit” to analyze the digital health of a business. In this article, we’re covering everything required for a comprehensive marketing audit to keep your business competitive throughout the year.

PPC 82

PPC Marketing SEO Shipping Costs 82

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

SEPTEMBER 22, 2020

If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. 1 Neil Patel Digital — Best For SEO + CRO. 2 Trinity — Best For E-commerce Conversions.

eCommerce 316

eCommerce Social Media SEO PPC 316

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Partner status gives your company access to a number of benefits, including the Google Partner badge that can be shown on your website and marketing materials.”

PPC 274

PPC Management Improvements Books 274

Kissmetrics

OCTOBER 16, 2017

Conversion optimization works. There’s a reason behind it : “People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. Organizations don’t fail because the Web and the New Marketing don’t work. Again — the underlying issue was the market, the people, the life stage.

Marketing 211

Marketing PPC Other Customer 211

Inflow Insights

NOVEMBER 14, 2019

In past posts, we’ve outlined: How to develop a content marketing strategy for eCommerce websites. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Improving your website’s quality through on-page and technical SEO can help maintain it against SEO traffic drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

ROI Revolution

MAY 20, 2020

In the initial weeks of the unprecedented stay-at-home mandates, marketers felt like they were on shaky ground. Your PPC accounts are experiencing a period of above-target efficiency , leaving wiggle room in your ROAS to give non-direct response advertising a serious go. in a matter of two weeks. Know Your Devices.

PPC 144

PPC Mobile B2B Shipping Costs 144

BigCommerce

JUNE 27, 2017

Conversion rate optimization (CRO) methods are diverse. They range from technical analysis of a website to researching the opinions of your customers and the wider market. Non-commercial and non-direct-revenue-generating websites can benefit from conversion optimization. CRO complements all your marketing efforts.

Shipping Costs 416

Shipping Costs SEO Shipping eCommerce 416

Inflow Insights

JULY 29, 2019

My goal was to build a $10 million eCommerce marketing agency — and build it fast. In my opinion, the conditions of natural growth gives us the opportunity to build a better eCommerce marketing agency — better for clients, and better for employees. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

eCommerce Training Academy

MAY 1, 2020

Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Digital marketing channels are evolving. With conversion rates ranging between 1% to 3%, they must put a lot of effort in generating leads in order to get the most out of their marketing efforts.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

VTNS Solutions

JUNE 9, 2019

Digital marketing is complicated. Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. What is Digital Marketing? Digital marketing is not too different from traditional marketing.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

ROI Revolution

MAY 4, 2020

It feels like the entire marketing ecosystem is changing right before our very eyes. The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. If you want to take your SEO and PPC efforts to the next level, register here !

eCommerce 97

eCommerce Social Media Games Supplies 97

Ecommerce Platforms

MARCH 9, 2020

That’s a differential strategy to gain ground on the market since customers get to identify your brand. This suggests that the ecommerce market is growing exponentially over time. It’s even worse than it looks if you have a strapped marketing budget. Projections show that about 27% of retailers have progressed to dropshipping.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

Inflow Insights

OCTOBER 27, 2021

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Instead, we recommend conversion tracking with individual users.

Channel 113

Channel Mobile eCommerce PPC 113

ROI Revolution

DECEMBER 20, 2017

Once you’ve got that figured out, then you can optimize for other devices as well. Are you interested in learning more about mobile marketing? This is where user-generated content can be essential to a successful marketing strategy. You need to create a plan for every single aspect of your marketing and advertising.

eCommerce 60

eCommerce Mobile PPC SEO 60

ROI Revolution

JULY 2, 2020

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. 7/1 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

OCTOBER 1, 2020

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

Ecommerce Platforms

MARCH 2, 2022

Rick wanted to create a convenient way for companies to build tools to improve conversions, at a time when landing page builders simply weren’t an option for most brands. The success of Unbounce has since inspired a number of competing companies to join the market too. Drag-and-drop editor requires no additional design experience.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

Inflow Insights

DECEMBER 26, 2018

Some agencies usually execute the same set of activities for all clients, regardless of the product, the market, or the competition. An SEO agency might publish four articles a month, for example. A PPC agency might run three ads a week, then rotate them on your behalf. Same Activities for All Clients.

eCommerce 117

eCommerce Article PPC Improvements 117

ROI Revolution

AUGUST 4, 2020

You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JUNE 2, 2020

And the stock market has become increasingly volatile. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week. It’s time to take your SEO and PPC efforts to the next level.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

MARCH 2, 2021

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). US online grocery sales surged 54% to reach $95.8 billion in 2020, up from $62.2B 11/4 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

SEPTEMBER 9, 2020

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). Claim your spot! 11/4 update. pre-pandemic. 10/22 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 3, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update. Social media pandemic performance stats.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. Over time they’ve been shown to have a great ROI so they really work well to supplement your search marketing strategy.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

ROI Revolution

AUGUST 5, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

JANUARY 5, 2021

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

BigCommerce

JUNE 27, 2017

There are two basic types of landing pages: Lead-generation landing pages (also known as squeeze pages): A lead-generation landing page’s main purpose is to acquire the visitor’s contact information, giving you the opportunity to market directly to the prospect in the future. The fact is that, usually, store owners do not plan for this.

eCommerce 258

eCommerce Information Shipping Costs PPC 258

ROI Revolution

JUNE 1, 2021

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. May 20 update. May 14 update. million from 72.8 million last year.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Marketing to consumers in a post-pandemic world.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148