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Conversion Optimization During COVID-19

ROI Revolution

Now with many brick-and-mortar locations shutting down across the country, the crisis will accelerate this trend – even though we may see an initial dip in online spending in some areas. Are more users on mobile phones since they’re staying at home? Did certain pages see a spike in traffic?

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Ecommerce Conversion Rate Optimization Tips to Raise Your Revenue

ROI Revolution

But without ecommerce conversion rate optimization (CRO) efforts, even the biggest boost in traffic from paid ads and SEO won’t touch your bottom line. To gain a deeper understanding of the current ecommerce landscape, we surveyed 170 digital marketing professionals about their top-of-mind trends, initiatives, and concerns for 2022.

Payments 146
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3 Google Analytics Reports to Uncover Conversion Opportunities

ROI Revolution

After analyzing this report for a client, our Conversion Optimization team tested the following hypothesis: By increasing the visibility of the search bar and providing more detailed placeholder text, more users will use the site search feature, thereby increasing overall conversion rate. The result?

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CRO: 8 Design Features Top eCommerce Sites Use on Gallery Pages to Increase Conversions

Inflow Insights

In this post, we detail our research about mobile and desktop design trends on eCommerce gallery pages — combining what we’ve learned from studying best-in-class sites with insights from work with our clients. Here are the top trends found on best-in-class eCommerce sites in 2018, including: Popular Gallery Page Features.

eCommerce 105
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11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. Yet, for many conversions remain lower than other channels. Trending Wall – Using a Pinterest-style layout, the Trending Wall highlights popular content.

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Best-in-Class eCommerce Homepages: Conversion Optimization

Inflow Insights

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Here’s what we found out about their homepages: Shop by Category on Mobile (not within the menu). 2017: 4 do it, 16 don’t = Not Conventional (on mobile).

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Searchandising: Site search hacks that drive revenue

GetElastic

Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization. With data and time, intelligent search tools can recognize buying trends, seasonality and more. Searchandising with slot rules.