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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. And in today’s omnichannel environment, that change is happening faster than ever.

Marketing 290
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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

Over the course of her career, Tharp led digital transformations from the inside at a host of companies, including Dean Foods, Travelocity, Neiman Marcus and Fossil. But now, at Google Cloud , she sees the opportunity to help usher in a new era of digital transformation for the retail industry as a whole.

Channel 182
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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Real-time data is the key for 2021. With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack.

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How to Upgrade Stale Customer Experiences

Retail TouchPoints

Your shopper doesn’t think about “omnichannel” when they’re switching between social to website to email to store. Merchandisers have access to real-time customer data so they can immediately optimize the customer experience. Support agents have context to customer sentiment and can be one step ahead of the game.

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Keep Your Eye on the Customer Engagement

Optimizely

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. This, of course, isn’t always easy. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. Visited your website.

Customer 210
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6 CX Trends for E-commerce Businesses to Look out for in 2023

lateshipment

Omnichannel experience will be play a huge role in offering customer convenience. While the ‘buzzword’ omnichannel has been making waves for the past few years, it has still proven to be a relevant trend when it comes to customer experiences, solely due shoppers’ need for seamless shopping experiences.

eCommerce 130
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

Focusing resources appropriately requires fluency in sophisticated customer analytics that can identify a brand’s most valuable customers, while also helping marketers understand the right target acquisition costs based on projected lifetime value.

Customer 299