Store Growers

JULY 14, 2023

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. The majority of agencies offer a variety of digital marketing services that go beyond managing Google Ads campaigns that your business might find useful as well.

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Social Media SEO PPC Management 91

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC).

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Kissmetrics

AUGUST 8, 2017

In 2014, marketers spent $23.44 As Gary Vaynerchuk said: “marketers ruin everything.” It’s the same with marketing. One of my pet peeves is how marketers believe that keywords and search terms are the same thing. Marketers use them interchangeably, but they’re very different. Search traffic is growing by a lot.

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eCommerce Marketing Automotive Improvements eCommerce 240

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

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Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A marketing company often grows into a full-service agency — operating in multiple sectors and industries.

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Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Skreened was no different.

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BigCommerce

MARCH 23, 2017

Of course, with so much opportunity comes a cost. PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis.

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Ecommerce Platforms

MAY 2, 2018

Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. The Ecommerce Marketing Podcast walks you through everything you need to know about ecommerce marketing. Ecommerce Empire Builders. EcomCrew.

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FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

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Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

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Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

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Definition Shipping Costs Payment Services Merchant Services 88

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. By setting up Google Analytics , you can find out which online marketing activities are driving traffic to your website. Improve your email marketing.

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Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

NOVEMBER 11, 2021

So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. But “[your brand] blue beach towel” is, of course, a lot cheaper to bid on.

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Social Media eCommerce Recommendation PPC 125

BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk.

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Ecommerce Platforms

AUGUST 20, 2021

With this service, you can produce various forms of marketing copy through artificial intelligence. If you’re dealing with multiple websites and spending a lot of time creating copy for those assets, you might find that AI marketing content saves you some serious cash. Of course, there are other options out there too.

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Inflow Insights

DECEMBER 26, 2018

Some agencies usually execute the same set of activities for all clients, regardless of the product, the market, or the competition. There’s nothing wrong with service levels, of course. A PPC agency might run three ads a week, then rotate them on your behalf. They often have service levels such as silver, bronze, and platinum.

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Prisync

MAY 11, 2017

Measuring your return on investment is really important for you to better know your e-commerce sales performance and marketing impact across the different strategies you put in place. This can be as simple as understanding the impact of a new UX implementation or as complex as measuring the return of an entire new PPC campaign.

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Shopping Signals

OCTOBER 26, 2016

“So a lot of celebrities started wearing our necklaces, and that of course helped the brand gain traction.”. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Influencer Marketing. That’s a great example of influencer marketing. And it resulted in a lot of organic searches.

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eCommerce PPC Shopify Social Media 75

BigCommerce

DECEMBER 13, 2017

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. They can be advertised using PPC. You can go with paid options, of course…. Focus on reviews.

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Shipping Costs Marketing Merchant Services SEO 414

Omnisend

SEPTEMBER 6, 2021

As disruptive as the ecommerce industry is, everything we know as marketers can change in an instant. One of the biggest challenges ecommerce brands face is sustainable growth, and remaining flexible to respond to industry changes throughout that growth. Reading Time: 15 minutes. How can you grow under these conditions?

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Inflow Insights

JUNE 17, 2019

This is typically used as a high-level marketing strategy framework. How did we apply it to the nitty gritty of an eCommerce Facebook Ad campaign strategy? Typically, eCommerce Facebook Ad strategies jump straight to the ‘ Do’ stage. For some paid digital marketing channels, jumping to ‘ Do’ is logical.

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Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

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eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? Yes, I’m talking about paper, mailboxes, super old-school stuff, and these I realize is an e-commerce podcast. He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. Yeah, me neither.

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Marketing eCommerce WooCommerce Apparel 37

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? Yes, I’m talking about paper, mailboxes, super old-school stuff, and these I realize is an e-commerce podcast. He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. Yeah, me neither.

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

Inflow Insights

SEPTEMBER 16, 2019

Real-time conversations move your online customers through the marketing funnel more quickly by building relationships with them. Live chat is the interface of this whole new marketing niche, coined by Drift as: “ conversational marketing.” How does chat perform on different marketing channels SEO, PPC, email, etc.?

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Live Chat eCommerce Mobile Conversion Optimization 69

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 20 Expert Holiday Marketing Campaigns to Drive Sales & Revenue. Keep in mind, BigCommerce is looking to rank for keywords related to ecommerce. Ecommerce is, of course, no different.

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Ecommerce Platforms

JULY 31, 2020

There comes a time in any ecommerce seller's journey where you'll want to ramp things up a notch and enhance your online presence. There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. SEO Marketing Strategy. Good design draws the eye.

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Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. Over time they’ve been shown to have a great ROI so they really work well to supplement your search marketing strategy.

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BigCommerce

SEPTEMBER 26, 2017

When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do Don’t worry, I haven’t forgotten about the special case of ecommerce product pages and category pages. They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns.

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Shipping Costs Payment Services Gifts Social Media 419

ROI Revolution

DECEMBER 20, 2017

Are you interested in learning more about mobile marketing? This is where user-generated content can be essential to a successful marketing strategy. If you sell hiking equipment, create a competition for the best photo of a unique location (while wearing your gear, of course!). But mobile can no longer be a backburner strategy.

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eCommerce Mobile PPC SEO 60

BigCommerce

MARCH 3, 2017

Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. What is Content Marketing? Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level.

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Inflow Insights

APRIL 1, 2020

We’ll also highlight four emerging trends during this period among our own eCommerce clients: Staying the Course. Trend #1: Staying the Course in Light of the Crisis. What Staying The Course Looks Like for Some eCommerce Companies. Unlike the business above, they’ve had significant decreases in sales from PPC.

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BigCommerce

AUGUST 31, 2017

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. Focus on SEO.

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BigCommerce

OCTOBER 4, 2017

Whether you’re the SEO for a bigger ecommerce company looking to demonstrate the ROI of SEO, a smaller online business owner trying to find scrappy ways to grow your business, or a growth marketer looking for innovative and highly effective ways to increase traffic, this post is for you. That’s a simplification, of course.

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eCommerce CEO

AUGUST 19, 2017

The number of ecommerce tools is mind-boggling. From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. Ecommerce Marketing Tools.

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Shipping Costs eCommerce Payment Services Merchant Services 88

Ecommerce Platforms

MARCH 9, 2020

That’s a differential strategy to gain ground on the market since customers get to identify your brand. More newbies who are ready to learn how to start a dropshipping business tend to probe so hard on how profitable it is to run this ecommerce business model. This suggests that the ecommerce market is growing exponentially over time.

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ROI Revolution

DECEMBER 2, 2021

Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. billion in 2020.

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