article thumbnail

Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. And of course, all for free. ??. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. As I mentioned above, it is a 4-week course. Lesson #2: SEO & Content Production.

eCommerce 363
article thumbnail

How to Write PPC Ad Copy Using AI

Kissmetrics

It’s no secret: the world of PPC advertising is not for the faint-hearted. How Can Artificial Intelligence Help Your PPC Campaigns? 6 Ways AI Can Help You Write Good PPC Ad Copy. These consumers may not look anything alike but have some common threads that make them relevant targets for your PPC ads.

PPC 332
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best SEO Plugins for WordPress

Kissmetrics

Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.

SEO 355
article thumbnail

How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244
article thumbnail

John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

In the course of that interview, he confesses his long-time goal to “shake up the world of content marketing… The post John Collins: Content marketing – the battleground of PPC vs SEO appeared first on eCommerce Growth Blog.

PPC 113
article thumbnail

10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Of course, don’t forget to create ads for any new holiday products you’re launching, too. Pro tip: Work with your SEO and social media teams to make sure your copywriting strategies are aligned during this crucial time.

PPC 166
article thumbnail

The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

PPC 96