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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping . Invest in Your People .

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Forever 21 Selects Amperity to enrich offline and online customer experience

365 Retail

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

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How retailers can capture customer loyalty during a cost of living crisis

365 Retail

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Retail customer loyalty programs can help with both retention and new customer acquisition by enticing customers to purchase from you over your competitor.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. If managed correctly, AI-driven personalized marketing across various touch points will foster long-term customer loyalty, no matter how big or small a retailer is.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy. Done well, it can improve customer experiences, boost sales, and increase overall product visibility. 3: Customer Loyalty. What is Merchandising?

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Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Kissmetrics

This is a technique marketers use to divide their list into smaller groups or segments. Segmentation helps brands to understand their customers better and target their products accordingly. Dynamic websites are a form of web design that relies on real-time data to provide a personalized experience. Segmentation.

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