NRF Gen Z Panel: A Group Defined by its Contradictions
Retail TouchPoints
JANUARY 16, 2024
Transactional and Non-Transactional Loyalty Interactions The panelists stressed that continuously gathering customer data about this generation is vital, particularly since their pace of change has accelerated. Loyalty programs have long been a key tool for retailers to gather customer data, and that hasn’t changed.
Let's personalize your content