Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys.

Social Media 273

Social Media Consumer Information Marketing 273

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 241

B2B eCommerce BigCommerce Omnichannel 241

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. The Gen Z Factor.

Mobile 325

Mobile Customer Data Recommendation Fashion 325

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 234

Multi-channel POS Customer Data Mobile 234

Retail TouchPoints

JULY 5, 2022

Nearly four in 10 ( 37% ) of retail decision-makers said their ecommerce business is not meeting profitability targets in the Publicis Sapient/Salesforce survey, which was conducted in partnership with Ipsos. What the research found that was a little surprising to me was the importance of customer experience,” said Anderson. “If

Shipping Costs 300

Shipping Costs eCommerce Retail Merchant Services 300

GetElastic

DECEMBER 7, 2017

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). Keep them waiting for 2.5 minutes, and they get annoyed.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). Keep them waiting for 2.5 minutes, and they get annoyed.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations.

Multi-channel 242

Multi-channel Customer Social Media Retail 242

Retail TouchPoints

FEBRUARY 23, 2023

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. They’re going to be more comfortable if they’re getting precise answers [from chatbots].

Retail 260

Retail Technology Customer Experience Consumer 260

MagentoBrain

FEBRUARY 21, 2023

2023 Digital Marketing Trends and Changes Trend 1: Pay more attention to "customer experience" The discussion of customer experience has greatly increased in recent years. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Retail TouchPoints

NOVEMBER 14, 2022

With a better understanding of your customer demographics, you will be able to price your products more effectively, and respond to changing market conditions quickly so you can make data-driven decisions that will benefit your business in the long run. This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 339

Customer Loyalty Operations Improvements Customer Experience 339

Sailthru

FEBRUARY 5, 2019

In research sponsored by Mastercard, “The Age of Personalization: Crafting a Finer Edge,” HBR surveyed 600 business executives in various industries about personalization. According to HBR’s survey, 90% of business executives agreed that customers expect organizations to know their interests and anticipate their needs.

Recommendation 60

Recommendation Customer Experience Customer Loyalty Customer Data 60

Retail TouchPoints

JULY 24, 2023

To determine which method will work best for each consumer, retailers must pay close attention to customer data. In some cases, retailers can ask their shoppers what their preferences are directly via a post-purchase survey. Spamming” shoppers is a surefire way to lose customer respect and loyalty.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Surveys show that 60% of digital sales are influenced by having a physical store nearby.

eCommerce 271

eCommerce Omnichannel Comparison Shopping Recommendation 271

Retail TouchPoints

NOVEMBER 9, 2023

Businesses perceive geopolitical tensions as the foremost threat to the global economy, according to an Oxford Economics survey. With the increase of digital warfare, geopolitical cyberattacks are not only jeopardizing sensitive customer data but also eroding trust in online shopping globally.

Retail 289

Retail BigCommerce eCommerce Platforms eCommerce 289

Retail TouchPoints

SEPTEMBER 28, 2021

For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. How Policy Complexity Impacts Experience Investments. from region to region.

Consumer 271

Consumer Customer Experience eCommerce Technology 271

Retail TouchPoints

JANUARY 24, 2023

Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points. But] siloed data is a huge issue to solve for here; 50% of our customers start their search online and then come into the stores.

Food and Beverages 276

Food and Beverages BigCommerce Home Furnishings PayPal 276

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 216

Customer Loyalty Customer Retail Shipping Costs 216

RTP blog

JUNE 10, 2019

According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. Additionally, according to the SDL Global CX Wake Up Call report, 73% of consumers satisfied by the customer experience will recommend a brand to others.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

Retail TouchPoints

NOVEMBER 22, 2022

rise in consumer prices, it doesn’t mean they’re willing to give up a premium customer experience. Although product and pricing remain key to acquiring customers in the retail space, it’s the top-notch, memorable experience a brand delivers that makes them stay. While shoppers might be strapped for cash given a 9.1%

Payment Services 231

Payment Services Live Chat Payments Retail 231

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JULY 28, 2022

In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. So it’s important to closely review contracts obtaining or providing virtual try-on solutions to understand exactly how data will flow between parties and how each is permitted to use and keep data.

Retail 256

Retail Customer Data Information Consumer 256

Retail TouchPoints

AUGUST 1, 2023

In fact, Retail TouchPoints’ annual Store Design & Experience Survey found that 78% of retailers have either already implemented or plan to implement digital signage in stores over the next 24 months.

Improvements 239

Improvements Management Information Download 239

RTP blog

APRIL 7, 2019

Let’s explore this further and how brands can deliver frictionless experiences to shoppers, regardless of how they are shopping. Because of this, customers feel overwhelmed and in turn, brands likely aren’t getting the insights they need.

Retail 150

Retail Mobile Customer Data Subscription 150

Wiser

AUGUST 28, 2023

Listen to what your customers are saying about your products – which items do they love, and which ones do they believe need improvements? Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback. Are there any products they’d love to see in your assortment?

Retail 146

Retail Fashion Information Customer Data 146

RTP blog

OCTOBER 18, 2019

By Ally Azzarelli, GSP Retail As the retail landscape continues to evolve, finding innovative ways to enhance the customer experience is key. Frictionless or cashierless shopping helps customers save time while allowing retailers to gather detailed customer data and boost revenue.

Retail 150

Retail Payment Services Payments Mobile 150

iVend

OCTOBER 16, 2023

There’s one approach that is proven to work to engage customers, enhance their experience and increase spend – and that’s personalization. iVend helps retailers iVend helps retailers to capture and analyse customer data. Read how our analytics system helps retailers with personalization.

POS 98

POS Payment Services Payments Omnichannel 98

Retail TouchPoints

DECEMBER 23, 2022

Prioritiz e profitability and customer experience to help retailers fight the impact of inflation. Not only does it hinder repeat engagement and building loyalty, but anonymous shoppers also make it difficult to deliver a 1:1 personalized experience because no historical customer data exists.

eCommerce 231

eCommerce Shipping Costs Retail Recommendation 231

Optimizely

JULY 11, 2019

Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty. Empower your customer service team with data. Prioritize service requests.

Customer 150

Customer Shipping Costs Recommendation Customer Experience 150

Retail TouchPoints

JULY 10, 2023

Retailers have a vast amount of data about customer shopping behavior and purchase history. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.

Merchant Services 277

Merchant Services Shipping Costs Retail Social Media 277

Retail TouchPoints

MARCH 25, 2022

Significantly, 70% of those surveyed believe the most appealing stores have features that simplify and streamline shopping. According to the IBM Institute for Business Value and the National Retail Federation (NRF) , Generation Z consumers place great importance on dependable and consistent experiences when it comes to their retail purchases.

Payments 272

Payments Payment Services Social Media Electronics 272

Retail TouchPoints

DECEMBER 30, 2021

This can detect sudden changes in the types of items the customer is purchasing, new locations and devices they’re shopping from, and new average ticket value — all of which can indicate ATO fraud. Without a network of known consumer actions and behaviors, merchants have no way of knowing if a new customer is a real person or a fraud.

Merchant Services 283

Merchant Services Customer Payment Services Social Media 283

Smile.io

DECEMBER 7, 2023

Filtering and segmentation for improved program effectiveness One of the benefits of using CRO tools like Lucky Orange to optimize loyalty programs is the ability to analyze customer data based on specific parameters like demographics, browsing behavior, or which campaign drove them to your site.

Shopify 93

Shopify Customer Loyalty Blog Improvements 93

lateshipment

NOVEMBER 26, 2023

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

RTP blog

MARCH 19, 2018

Customers expect ease, personalization and value — and they want it immediately. A recent Kx survey of UK consumers revealed that these are the most important factors in retailer selection. Argos uses real-time data within its connected supply chain and were identified as delivering the highest multi-channel performance in our survey.

Consumer 150

Consumer Retail Multi-channel Toys 150

365 Retail

JUNE 8, 2023

“Competition for share of wallet has intensified as digital-first spending habits, economic conditions and new ethical priorities transform customer expectations at a time when every company must do more with less,” said Luc Dammann, President of EMEA at Adobe. “To

Customer Experience 52

Customer Experience Consumer Technology Improvements 52