How to Use a Lapsed-Purchase Campaign to Increase Customer Retention
Omnisend
JULY 21, 2020
The challenge is simply organizing your data to find the patterns that identify lapsed-purchasers for your store. In this piece, I’ll cover how to identify your lapsed-purchasers with your own data, how to get started on a lapsed-purchase campaign quickly, and how to segment and target your campaigns so they’ll be as effective as possible. .
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