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5 Customer Data Management Dangers and how to Improve Your Overall Policy

Retail TouchPoints

Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. Plus, we will go over how to improve your overall policy. 5 Customer Data Dangers. Here are five customer data dangers and how to avoid them. Privacy concerns.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

In addition, companies have an obligation to embrace multiple layers of security within their own systems to protect customers from bad actors. Let’s dive into how companies can embrace a culture of security and trust. For many companies, it is not a matter of “if” there is a data breach, but when.

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Shopify HubSpot Integration: How to Connect Your CRM

Groove

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? How do you do it with a tight budget? What about customer privacy and the use of data? It’s impossible to ignore the importance of personalization, but it comes with challenges.

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Customer intelligence: How to get & use customer data in eCommerce

Omniconvert

Discover how to get and use customer intelligence data to improve your eCommerce business and optimize the customer experience. The post Customer intelligence: How to get & use customer data in eCommerce appeared first on Omniconvert Ecommerce Growth Blog.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.