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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

Omnichannel vs. Multichannel Retailing: Understanding the Differences The terms “omnichannel” and “multichannel” are often used interchangeably, but they represent distinct retail strategies that are important to note before crafting your strategy.

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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.

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Sailthru Named to the Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Sailthru

Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

More-established channels like TV and direct mail may seem like anathema to digitally native brands, but there is a massive opportunity if these brands apply the same data-driven approach they have employed for years. Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies.

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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

Being able to offer your customers the possibility to jump the queue and shop safely by appointment will help retailers improve their customer experience, increase their basket size and gain more customer data, boosting sales efficiency and customer lifecycle value. Solution: Adopt New Technologies.

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Zaius Begins Era of Service-Led Retail

Optimizely

CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs. During today’s event, Zaius will share the Service-led Retail story on stage at 2pm. . Need an assist?

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