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The Buyer’s Guide to Customer Data Platforms (CDPs)

Optimizely

If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . Can a CDP really solve your data issues? Will a CDP help you quickly execute data-powered marketing campaigns?

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Revolutionising Retail: refive Showcases Innovative In-Store Touchpoints at London’s Retail Technology Show

365 Retail

The result – retailers spend money re-acquiring the same customers repeatedly and lose margins on one-size-fits-all sales.” This approach not only enhances customer data collection but also enriches the shopping experience with personalised interactions. Elevate the overall shopping experience using actionable data.

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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

Provide Immediate Value in Exchange for Customer Data Retailers can take advantage of the holiday influx of new customers by gathering data such as an email address, but they must handle these requests carefully. Getting them to download an app or join a loyalty program is too high a climb,” she said.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

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A Complete Guide to App Monetization

Kissmetrics

Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. Consumers download more than 200 billion mobile apps per year and spend over $140 billion within those apps. Charging for app downloads is the oldest trick in the book.

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3 Ways to Use Data to Improve In-Store Experiences

Retail TouchPoints

Marketing and CX teams need to use customer data, store-level data and even digital engagement data to determine which brands, products, deals and user-generated content to deliver to these devices to make an impact. You’re great with the customer, or you love doing stock, but usually it’s not the same person.”

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Seasonal Marketing Ideas for Spring Holidays

UpSellIt

Personalizing Product Recommendations Utilizing Customer Data Personalization lies at the heart of effective on-site seasonal marketing, and leveraging customer data is key to delivering relevant product recommendations. Looking for more spring ideas?

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