Groove

SEPTEMBER 24, 2020

Creating an optimized email marketing strategy is key to engaging new and existing customers. Email and SMS help businesses reach more customers, converse with them on a personal level and customize the shopping experience to cater to their interests. Integrate customer data from your eCommerce store ?

Customer Data 322

Customer Data BigCommerce eCommerce Marketing Document 322

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Digital Doughnut

MAY 25, 2022

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.

Fashion 52

Fashion Marketing Consumer eCommerce Marketing 52

365 Retail

MARCH 10, 2024

The integration of AI in e-commerce is set to streamline and automate various processes with chatbots and virtual shopping assistants providing instant customer support. Businesses prioritising customer-centric approaches and leveraging innovative technologies will thrive in the competitive e-commerce market.

eCommerce 104

eCommerce Payment Services Payments eCommerce Marketing 104

365 Retail

SEPTEMBER 26, 2023

Pro Carrier , the international eCommerce shipping specialist, and part of DG International Group , has appointed two new senior team members to lead its eCommerce cross-border shipping services in Europe. She was previously Head of Business Change and has over ten years of experience within the eCommerce, parcel and freight sectors.

Beauty and Health 59

Beauty and Health Shipping Costs Fashion Shipping 59

Omnisend

MAY 15, 2020

Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives. Business Bottleneck 1: Too Much Data and Too Little Time. Are you facing a problem of plenty when it comes to customer data? Struggle to go live with marketing campaigns powered by fresh consumer insights?

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. The popularity of cross-border eCommerce is on the rise.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Omnisend

MAY 4, 2021

How to Create an Influencer Marketing Strategy. Start by creating a strategy: #1 Choose the platform that you want to focus on first. Your brand should already have a presence on the selected channel and the channel needs to contain an audience that aligns with your ideal customer. Not so fast.

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Groove

APRIL 16, 2024

Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. This allows eCommerce store owners to unify customer data, insights, and interactions across sales, marketing, and customer service channels.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. The popularity of cross-border eCommerce is on the rise.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

365 Retail

MARCH 10, 2024

The integration of AI in e-commerce is set to streamline and automate various processes with chatbots and virtual shopping assistants providing instant customer support. Businesses prioritising customer-centric approaches and leveraging innovative technologies will thrive in the competitive e-commerce market.

eCommerce 52

eCommerce Payment Services Payments eCommerce Marketing 52

Optimizely

JUNE 23, 2020

(While that number might strike you as low, note that total retail sales include categories like grocery stores, motor vehicle and parts dealers, and gas stations where the role of ecommerce is minimal.) According to Statista , revenue in the ecommerce market is projected to reach $389,620 million in 2020. Statista: eCommerce.

Channel 195

Channel eCommerce Social Media Magazine 195

FastSpring

OCTOBER 27, 2020

When you look at the ecommerce market as a whole, there has never been a better time to make a switch from marketplaces and app stores to a D2C business model. However, moving software sales to a D2C model takes careful planning.

Consumer 131

Consumer eCommerce Marketing Customer Data eCommerce 131

Retail TouchPoints

JULY 28, 2023

Instead, try defining the average return rate per market, product category and month (especially during Christmas), which will be a much more applicable adjustment to your conversion value. Ecommerce marketers must learn how to leverage first-party data effectively or risk being outmanoeuvred by those that do.

eCommerce Platforms 211

eCommerce Platforms eCommerce Technology Marketing 211

Omnisend

SEPTEMBER 18, 2018

The biggest shopping period of the year is fast approaching and it’s important that you have a good strategy in place for your Black Friday campaigns. For great open and conversion rates, you need appealing subject lines.

eCommerce Marketing 146

eCommerce Marketing Customer Data eCommerce Marketing 146

Groove

APRIL 29, 2022

With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. It’s a great strategy for getting your message right in front of your audience.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Optimizely

AUGUST 9, 2018

More and more, brands are looking to own their communication with customers, focusing on the repeat purchase and driving customer loyalty. As the ecommerce market gets even more crowded, the prices will only continue to rise. Pricing Strategy is an Ongoing Challenge. “We Seamless Customer Experience Wins.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

DECEMBER 5, 2017

By automating this high-touch marketing process, your ecommerce business can actually gain an advantage in the market, saving time and improving conversion rates. If you’re ready to stop overlooking lifecycle automation, here’s how to add it to your ecommerce marketing strategy. What is Lifecycle Automation?

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

MakeWebBetter

AUGUST 8, 2019

When talking about e-commerce marketing ideas. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays. Ecommerce holiday sales mostly counts upon […]. It becomes mandatory to pitch sales according to the holiday calendar.

eCommerce 60

eCommerce eCommerce Marketing Presentation Marketing 60

Optimizely

JUNE 8, 2020

If you’re a marketer, here are the questions that probably keep you awake at night: How do I find and isolate the right buyers that I want to sell to, out of a sea of thousands? The answers lie with your Customer Data Platform (CDP). How should I introduce my brand and my products to them? How do I convert them?

Customer 195

Customer Social Media Customer Data Events 195

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. Learn from your failures.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

ecomdash

DECEMBER 31, 2018

This article is part of our series about tailoring your content strategy for the ecommerce sales funnel. The AIDA model of the sales funnel — Attention-Interest-Desire-Action — has served merchants for over a century, giving them a reliable framework to understand their customer’s journey throughout the sales process.

eCommerce 80

eCommerce Social Media Merchant Services Article 80

SellBrite

AUGUST 9, 2021

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and its software will make your life easier, allowing you to dedicate more time to high-priority tasks like fostering customer relationships. What is ecommerce marketing automation?

eCommerce Marketing 157

eCommerce Marketing eCommerce Marketing Merchant Services 157

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 66

X-cart eCommerce Marketing Live Chat 66

Optimizely

NOVEMBER 30, 2017

As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? How will you be analyzing customer data? What is really your biggest market competition? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

B2C 186

B2C Marketing Channel Customer Data 186

Kissmetrics

JUNE 14, 2017

Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction. With the right strategy, your team can drive product sales and achieve more customer retention. Image Source.

Channel 226

Channel Customer Jewelry Customer Data 226

Ecommerce Platforms

MARCH 18, 2023

Both retail and ecommerce stores have their own distinctive pros and cons to consider for any entrepreneur. Today, we’re going to take a closer look at the two sales methodologies, to help you decide which strategy is best for your brand. The alternative strategy to this business model is “ direct to consumer ” or DTC selling.

eCommerce 104

eCommerce Shipping Costs Payment Services Small Business Retail 104

Smile.io

MARCH 22, 2024

In these cases, the question quickly becomes—how do you migrate your customers, data, and entire rewards program to another provider? Your customers might be familiar with a specific look and feel, and you might be accustomed to operating and analyzing your program in certain ways.

Customer Loyalty 82

Customer Loyalty Merchant Services Shopify Shipping Costs 82

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Here are the top 10 mistakes we’ve seen ecommerce marketers make.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Groove

MAY 3, 2022

In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Email Marketing. Use A/B testing to see which subject lines, CTAs, offers and more get the most engagement, and personalize emails using the data driven by the HubSpot CRM. We’re happy you’re here.

eCommerce Marketing 195

eCommerce Marketing Merchant Services eCommerce Marketing 195

Inflow Insights

NOVEMBER 11, 2021

In this post, we’ll help you choose the strategy that works best for you by explaining: How to best run simultaneous Google Ads and Facebook Ads. Which eCommerce products tend to work best on each channel. If you want a personalized Google Ads, Facebook Ads, or Instagram Ads strategy from our team, request a free proposal anytime.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Omnisend

MAY 7, 2020

Automated messages routinely generate higher-than-average marketing metrics when compared to generic messaging. The ability to combine customer data with behavior-based workflows is what marketers need to deliver relevant messages, at the right time, via the right channel. By using customer data (e.g.,

Demo 88

Demo Customer Data Information Omnichannel 88

lateshipment

APRIL 2, 2021

Take away – Despite the surge in online orders, it is practically difficult for SMBs like yours to compete with companies such as Amazon and Walmart, which have established dominance over the eCommerce market. Hybrid (omnichannel) marketing is the future now.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Inflow Insights

AUGUST 30, 2021

When it comes to making smarter content decisions for your eCommerce business, nothing’s more important than a brilliant SEO strategy. But how do you make a strategy work when you’re dealing with seasonal changes to customer traffic and buying behavior? Collecting accurate data and forecasting SEO traffic is one thing.

SEO 151

SEO eCommerce Information Recommendation 151