Retail TouchPoints

OCTOBER 31, 2023

Through the effective use of their customer data and clienteling capabilities, retailers can craft deeply personalized shopping experiences, making the wardrobe refresh portion of the RTO journey much more enjoyable for the customer.

Customer 262

Customer Retail Recommendation Fashion 262

Retail TouchPoints

JANUARY 17, 2023

The ghosting trend doesn’t just happen in romantic relationships — in an increasingly digital world, ghosting can just as likely take place at work or with an online retailer. The recent trend of “quiet quitting” can be looked at as another form of ghosting, as employees slowly begin ignoring their job responsibilities.

Customer 311

Customer Customer Data Other Marketing 311

lateshipment

JANUARY 17, 2023

The main reason is due to the fact that customer experience (CX) much like e-commerce is an ever-changing area and you need to keep yourself updated with new trends in the field to thrive and enjoy success. Before we get started with the CX trends you must be aware of/ implement in 2023, let’s revisit things a little. .

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Will you provide a timestamp for the data? Strategic Counsel is Paramount.

Marketing 264

Marketing Retail Multi-channel Events 264

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. The demise of third-party cookies isn’t just another headline.

Social Media 260

Social Media B2C B2B Customer Data 260

Omnisend

MARCH 29, 2021

Experiment with some of today’s fashion ecommerce trends. While we don’t advise immediately adopting every craze that emerges from ecommerce fashion news circles, some are based on sustainable marketing strategies that work, and it’s well worth the effort to make the most of their popularity. Omnichannel Fashion Ecommerce.

Fashion 148

Fashion eCommerce Omnichannel Clothing 148

Retail TouchPoints

NOVEMBER 10, 2020

Amid the turmoil, there are several key CX trends that stand out, and a retailer’s ability to respond and adapt to them may mean the difference between thriving in a post-coronavirus world or becoming another corporate casualty of the pandemic. Prior to joining Linc, Stelter was the Chief Revenue Officer for Pypestream.

Retail 277

Retail Shipping Costs Fulfillment Shipping 277

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Digital marketing can play a key role in achieving success under these conditions. Examine Your Marketing Technology Stack. First-Party Data Marketing Is The New Norm.

Payment Services 82

Payment Services Small Business Retail Marketing Retail 82

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 308

Mobile Customer Data Recommendation Fashion 308

365 Retail

MARCH 10, 2024

As more companies rely on online sales and marketing, the e-commerce landscape is growing. If you want to launch an e-commerce business or just plan to stay competitive, it’s essential to be aware of the trends that redefine the industry landscape. Let’s explore the paramount e-commerce trends of 2024. trillion in 2024.

eCommerce 52

eCommerce Payment Services Payments eCommerce Marketing 52

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.

Marketing 96

Marketing Retail Customer Loyalty Games 96

RETAIL MANAGEMENT SOFTWARE

AUGUST 18, 2023

To help you navigate this bustling season successfully, we’ve compiled a comprehensive Back to School Retail Guide packed with expert tips, marketing ideas, the latest trends, and insightful predictions. Back to School 2023 Trends and Predictions What can retailers expect this back-to-school 2023 season?

Retail 67

Retail Social Media Consumer Electronics Payments 67

lateshipment

APRIL 2, 2021

Every week there’s a new meme trending online – From Bernie Sanders to a ship stuck in the Suez Canal. Now and then there come new trends that shape the industry for the future. However, you must keep in mind that entirely relying on these marketplaces can limit your brand’s growth (as you don’t own the customer data).

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

However, navigating the ever-changing trends and challenges associated with loyalty programs can be difficult. In this blog, we’ll explore the latest trends and challenges related to executing customer loyalty programs in the retail industry and provide insights on how retailers can manage them to drive business growth.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

Retail TouchPoints

JANUARY 5, 2024

The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. The good news is that such data, while often difficult to collect, actually can provide a more solid foundation for brands’ personalization efforts.

Recommendation 273

Recommendation Consumer Information Customer 273

Sailthru

MARCH 3, 2020

No matter your brand, your vertical, your customer, even what month it is, one thing remains: Product recommendations are important. Sophisticated recommendation algorithms account for 35% of the ecommerce giant’s sales. Either way, recommendation algorithms are your friend. Just look at Amazon. Contextual.

Recommendation 78

Recommendation Customer Data Customer Marketing 78

Retail TouchPoints

JANUARY 2, 2024

Over the last decade, retail brands like H&M, Zara and Urban Outfitters have anticipated this trend and launched apps to keep up with the ecommerce boom — a smart move considering it’s predicted that m-commerce (or mobile commerce) will account for 40.4% of ecommerce sales in 2024. Skin Rocks took a similar approach.

Improvements 216

Improvements Retail Mobile Customer Experience 216

365 Retail

APRIL 19, 2024

According to MediaPost, the global marketing spend increased, reaching $897.7 However, as revealed by Proxima, most companies spend between 40 and 60 percent of their digital marketing budgets ineffectively, which decreases their overall marketing ROI. billion by 2023.

Marketing 52

Marketing Social Media Live Chat Channel 52

Omnisend

JANUARY 19, 2021

As shoppers continue to head online, the role of email marketing is bigger than ever. Still delivering by far the highest ROI of any marketing channel , the familiarity and accessibility of email maintains its status as a top marketing channel for consumers and businesses alike. Email marketing campaigns: The current trends.

Marketing 158

Marketing Recommendation Social Media Gifts 158

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Need Supply: Market-leading editorial. What does that look like?

Online Retail 259

Online Retail Marketing Retail Fashion 259

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 307

Retail Customer Experience Technology Customer Data 307

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Klaviyo Pros.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 207

Multi-channel POS Customer Data Mobile 207

Omnisend

APRIL 26, 2021

According to the Ecommerce Statistics Report 2020 , the COVID-19 pandemic has played a huge role in accelerating the trend toward shopping online. Read on for the biggest furniture ecommerce trends and tips to help you grow in 2021. In this article, we’re going to check out some of the biggest furniture ecommerce trends for this year.

eCommerce 135

eCommerce Social Media Merchant Services Shopify 135

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? This will then enable you to implement a true omnichannel marketing strategy.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Wiser

AUGUST 28, 2023

The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions. Steps to Build a Better Retail Assortment Strategy An efficient and effective assortment is paramount to retaining customers and driving profits.

Retail 146

Retail Fashion Information Customer Data 146

Optimizely

JUNE 6, 2019

But now that digital marketing and mobile shopping are more popular, these brands had to adapt or die. In order to survive the Retail Apocalypse, they needed to figure out web design, social media, and email marketing. Target’s Data-Driven Decision Making. Sephora’s Smart Replenishment Campaigns.

Marketing 150

Marketing Beauty and Health Retail Customer Data 150

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. The following will describe the seven major marketing trends in 2023 for readers, as well as six tool applications that marketers cannot ignore!

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Optimizely

APRIL 18, 2019

In fact, customers don’t see “channels” in the same way as marketers do. To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. Bringing the in-store experience online.

Marketing 299

Marketing POS Channel Clothing 299

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys.

Social Media 251

Social Media Consumer Information Marketing 251

CPC Strategy

APRIL 25, 2024

Amazon How Amazon Marketing Cloud (AMC) Works [2024 Update] By Emily Sullivan Apr 25 2024 Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud , a measurement and analytics solution designed to help marketers measure performance across different media channels.

Marketing 86

Marketing Subscription Blog Events 86

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 263

Merchant Services Shipping Costs Retail Social Media 263

Retail TouchPoints

NOVEMBER 6, 2023

AI also can supercharge product discovery by leveraging customer data from a variety of sources, such as browsing history, trending products, geolocation and more, to deliver the ideal products and going from search to buy in less time. Over his 10-year career in commerce, he has advised some of the largest brands in the world.

Omnichannel 284

Omnichannel Social Media Channel Mobile 284

UpSellIt

AUGUST 23, 2023

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 129

eCommerce Recommendation Omnichannel Customer Data 129

Retail TouchPoints

AUGUST 30, 2023

In fact, 37% of retailers cited losing customers due to product price increases as a significant customer loyalty challenge, while 25% identified higher customer charges for formerly free or low-cost services such as shipping and return fees.

Customer Loyalty 242

Customer Loyalty Retail Shipping Costs Financial Services 242

Retail TouchPoints

JULY 14, 2023

The AI boom shows no sign of slowing down, with a global market value projected to grow to more than $500 billion this year. This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences.

eCommerce 189

eCommerce Order Fulfillment Fulfillment Multi-channel 189

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Marketing. Survey Monkey.

Marketing 287

Marketing Multi-channel Social Media Channel 287