Remove Customer Data Remove Mobile Remove Point of Sale Remove Strategy
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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Reward Your Most Loyal Customers.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

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Ten competitive strategies for retail success

iVend

We have used that knowledge to pinpoint ten key competitive strategies for success in retail. I wrote about the first five of these in ‘Ten competitive strategies of successful retailers – Part 1’. We’ve looked at the importance of a customer-centric approach, data-based decisions, omnichannel, supply chain management and your team.

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Product advertising: Benefits, types, examples, and strategies

Omnisend

This detailed guide will cover everything about product advertising: the benefits, the many types, real examples, and step-by-step strategies. Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.

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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We These learnings will collectively continue to help us refine our forward-looking store strategy.”

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How Technology is Helping Retailers Through the Labor Shortage

Retail TouchPoints

With retailers grappling with the labor shortage, alternative solutions must be sought to mitigate any negative impact on in-store sales. A mobile point-of-sale (mPOS) system, which consists of software and portable hardware that processes retail transactions, is one option that has helped alleviate the pressure caused by labor shortages.