Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

Shipping Costs 231

Shipping Costs Improvements Live Chat Retail 231

Retail TouchPoints

DECEMBER 15, 2022

The convenience retailer and pizza chain’s partnership with Salesforce helped it consolidate fragmented technologies and automate its personalization strategy, allowing Casey’s to send 200 million personalized communications every month with messaging tailored to each customer’s purchasing history. 6 billion engagements captured.

Arts 271

Arts Mobile Customer Loyalty Customer Data 271

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. Mobile search optimization.

Mobile 324

Mobile Customer Data Recommendation Fashion 324

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 260

Retail Customer Data Channel Arts 260

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Given these trends, developing a robust omnichannel strategy is becoming increasingly critical for companies.

B2B 237

B2B eCommerce BigCommerce Omnichannel 237

Optimizely

APRIL 18, 2019

To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. In either case, you need a consistent and delightful experience for your customers — no matter where they buy.

Marketing 299

Marketing POS Channel Clothing 299

Retail TouchPoints

FEBRUARY 27, 2024

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.

Payment Services 260

Payment Services Retail POS Operations 260

Retail TouchPoints

MARCH 1, 2024

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We These learnings will collectively continue to help us refine our forward-looking store strategy.”

POS 270

POS Omnichannel Mobile Improvements 270

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 231

Multi-channel POS Customer Data Mobile 231

365 Retail

JANUARY 4, 2024

In this article, we’ll explore five key strategies that retailers should focus on to keep their businesses thriving. These strategies aren’t just buzzwords; they’re practical, actionable approaches that can make a real difference in your retail operations.

Payment Services 52

Payment Services Retail Supplies Mobile Payments 52

Retail TouchPoints

OCTOBER 25, 2023

Looking for even more data and insights to power your approach ? Check out the Retail Strategy & Planning Series on-demand. Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. That’s why retailers focusing on EX are building mobile apps.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

Retail TouchPoints

JANUARY 25, 2023

Today, it seems cash is a thing of the past, with most shoppers leaning on credit cards or even mobile payment to complete transactions for both physical and online shopping. This enables smarter and more precise remediation strategies in comparison to just considering CVSS severity. While PCI DSS 4.0 Changing Tides of PCI DSS 4.0

Merchant Services 342

Merchant Services Payment Services Mobile Payments Customer Data 342

GetElastic

DECEMBER 7, 2017

“Since these newer forms of checkout-less shopping can happen within merchant controlled environments, in-store experiences can be blended with online and mobile experiences. This is similar to the insights gleaned from clickstreams—and a powerful way for retailers to create personalized, data-driven shopping experiences.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

Since these newer forms of checkout-less shopping can happen within merchant controlled environments, in-store experiences can be blended with online and mobile experiences. This not only has advantages for loyalty, but can provide valuable data for several other purposes including target marketing and reducing shopping cart abandonment.”.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

UpSellIt

MARCH 13, 2024

Optimizing for Mobile Responsiveness In today’s mobile-first landscape, optimizing website design for mobile responsiveness is essential for delivering a seamless user experience across devices. Upsellit’s Coupon Experience monitors coupon activity to optimize your coupon strategy.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Klaviyo SMS: What Is It?

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships. Integrations.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

365 Retail

AUGUST 17, 2022

At the same time, there’s been a near 50% increase in UK consumers who feel frustrated with a brand that does not recognise their unique desires and needs in its personalisation strategies. For years, retail brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals.

Games 59

Games Marketing Multi-channel B2C 59

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. The goal was to enable fast, secure transactions across all devices (critical for Forever 21’s mobile-first customer base).

Omnichannel 277

Omnichannel Social Media Mobile Fashion 277

SellBrite

MAY 13, 2019

And providing a better standard of customer experience will never not be a challenge to online sellers. With mobile sales estimated to reach $3.56 Battling the stigma of the data collector is key for any ecommerce seller. Give a few of these new strategies a spin and give new life to your ecommerce business.

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

Groove

APRIL 16, 2024

This starts with the platform's omnichannel capabilities that allow business owners to deliver seamless shopping experiences across multiple channels, including web, mobile, social media, and in-store. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Retail TouchPoints

AUGUST 1, 2023

Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits. This downturn persisted even as ecommerce evolved into a mobile-first business over the decade. Smart merchandise and assortment decisions driven by the voice of the customer and aimed at profitability.

Retail 245

Retail Shipping Costs eCommerce Consumer 245

Retail TouchPoints

JANUARY 4, 2023

Another way to modernize product discovery is by enhancing how customers browse and search for products. Retailers can start by looking at their menus and assessing how customers navigate their site, including on their phones or tablets. By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S.,

eCommerce 267

eCommerce Omnichannel Comparison Shopping Recommendation 267

Inflow Insights

OCTOBER 4, 2021

Six months later, the outlook is not so bleak — and we’ve actually discovered a few strategies to keep Facebook ads working for your brand in this new privacy landscape. update is How it’s affecting our clients’ Facebook campaigns And which strategies we’re using for our eCommerce clients. What is the Apple iOS 14.5

eCommerce 112

eCommerce Recommendation Social Media Events 112

Kissmetrics

APRIL 13, 2021

You built your app idea , you refined the product, and now you’re ready to launch your mobile app. App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy.

Payments 212

Payments Subscription Download Payment Services 212

Email Audience

NOVEMBER 16, 2021

This is the perfect opportunity to use your email marketing to drive your ROI, but to do that you need to plan ahead and formulate a carefully planned a strategy. A whopping 71% of marketing emails were opened using mobile devices. 5 Tips for your Black Friday Email Marketing Strategy appeared first on Emailaudience.

Marketing 81

Marketing Social Media Mobile Channel 81

365 Retail

APRIL 20, 2024

The result – retailers spend money re-acquiring the same customers repeatedly and lose margins on one-size-fits-all sales.” This approach not only enhances customer data collection but also enriches the shopping experience with personalised interactions.

Technology 59

Technology Retail Customer Retention Customer Data 59

Retail TouchPoints

AUGUST 16, 2022

Reassuring customers about your security systems and ensuring you have all protective measurements in place is vital to the success of your mobile commerce systems as well. Personalization is only as good as the data the merchants can collect. Personalization with Privacy.

eCommerce 249

eCommerce Consumer Merchant Services Recommendation 249

Algopix

NOVEMBER 12, 2023

With the rapid evolution of technology and changing consumer behaviors, businesses are constantly seeking innovative strategies to gain a competitive edge. One such strategy that has gained significant traction in recent years is the implementation of real-time alerts and notifications.

Information 93

Information Customer Experience Technology eCommerce 93

Sailthru

DECEMBER 4, 2018

Here are five of the major shopping trends: The rise of mobile commerce on Cyber Monday… Smartphones and tablets accounted for more than 65% of retail site traffic. That’s slightly above average for November, though mobile traffic outperformed desktop all month. EST, pointing to an increase in in-bed shopping.

Mobile 60

Mobile Definition eCommerce Improvements 60

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. Most recently, he was SVP of Marketing for Airship, the leader in mobile customer engagement. Identifying the Right Use Cases.

Retail 302

Retail Customer Data Customer Experience Social Media 302

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. By optimizing content and leveraging valuable first-party data, it was able to streamline its ad strategy from 30 content units to three top-performing ad units in the first six weeks.

Retail 243

Retail Social Media Consumer Channel 243

Retail TouchPoints

MAY 3, 2023

Using ID-POS Data to Drive Modern Signal-Based Targeting A February 2023 Deloitte report found that the right combination of digital transformation actions can generate up to $1.25 But the wrong combinations, and not aligning technology with business strategies, can erode value by over $1.5 trillion in value.

POS 245

POS Customer Experience Customer Technology 245

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

UpSellIt

AUGUST 23, 2023

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

SEPTEMBER 20, 2022

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. At the same time, modern direct mail takes advantage of the same custom audience modelling that brands are used to in digital and social. Invest in First-Party Data. This is best accomplished by investing heavily in first-party data.

Omnichannel 262

Omnichannel Marketing Social Media Channel 262

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Emerging Trends in Retail Customer Loyalty Programs If you’re ready to implement a loyalty program for your retail business, it’s essential to understand the current market and future forecasts. Personalization and Customization Customers today expect personalized experiences, and loyalty programs are no exception.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84