Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 271

Social Media Consumer Information Marketing 271

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

JULY 24, 2023

Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more. Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more.

Small Business Retail 230

Small Business Retail Marketing Retail Social Media 230

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

FEBRUARY 26, 2021

Here are three signs your business is ready to consider a robust customer lifecycle management solution such as an activated customer data platform (CDP) in an effort to create the aforementioned customer experience at scale. . Lean Marketing Team. High Growth Goals.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Retail TouchPoints

JANUARY 4, 2023

Beyond the listed menu options, website search bars determine how quickly customers can find specific products and pairings. The search bar can be enhanced with autofill options like “suggested” or “similar” product recommendations. Personalization goes beyond discovery, as well.

eCommerce 267

eCommerce Omnichannel Comparison Shopping Recommendation 267

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Product Recommendations. Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

Customer Loyalty 212

Customer Loyalty Customer Retail Shipping Costs 212

UpSellIt

JULY 13, 2023

An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. It seeks to bridge the gap between online and offline purchasing by establishing a cohesive experience between physical stores, websites, mobile apps, social media platforms and more.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Optimizely

JUNE 8, 2020

The answers lie with your Customer Data Platform (CDP). Your CDP is the most essential part of your tech stack, designed to centralize all of your customer data, all of their their events and all of their interactions with your brand. How should I introduce my brand and my products to them? How do I convert them?

Customer 195

Customer Social Media Customer Data Events 195

RETAIL MANAGEMENT SOFTWARE

FEBRUARY 20, 2023

And it generates natural language responses when receiving input from a user, making it potentially useful in a variety of business applications where a human-like conversation with customers is desirable. This can help retailers increase sales and build customer loyalty.

Customer Experience 98

Customer Experience Retail Customer eCommerce 98

GetElastic

JUNE 8, 2023

The growth of social commerce may seem at odds with the need for commerce brands to capture more first-party customer data. It is possible to experiment with social commerce channels, without giving up control of your customer data. consumers are using social commerce. Let’s look on the bright side.

Merchant Services 78

Merchant Services Social Media Customer Data Channel 78

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more.

Channel 129

Channel eCommerce Social Media Customer Loyalty 129

MagentoBrain

MAY 23, 2023

Customers who are loyal to a brand are more likely to make repeat purchases, recommend the brand to others, and defend it against competitors. It provides customers with rewards for repeat purchases, which can help increase their attachment to your brand. Engage with your audience: Engage on social media, forums, or events.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Retail TouchPoints

MARCH 28, 2023

Brands want to engage with the customer and provide tailored, personalized recommendations, from cereal to personal care essentials,” said Chad Fox, VP, Chief Marketing Officer at Dollar General in a statement.

Customer 282

Customer Customer Data Improvements Marketing 282

Algopix

JANUARY 22, 2024

Provides referrals/reviews: As brand advocates, they are likely to recommend you to friends or leave positive reviews. Values relationships: Appreciates special perks for being a regular customer. Personalized Communication Use purchase history data to tailor content and product recommendations.

eCommerce 111

eCommerce Shipping Costs Payment Services Social Media 111

Kissmetrics

MARCH 5, 2021

Databox pulls your data into one cohesive place so you can track performance and see real-time insights. If you’re interested in taking a deeper dive into your KPI benchmarks and building your own custom data dashboard, then Databox is a great choice. You may also sign up for new mention notifications and real-time updates.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Smile.io

MAY 15, 2024

Robust ecommerce analytics programs allow you to measure performance, uncover trends, use customer data, and optimize pricing. Monitor metrics like customer lifetime value (CLV), returning visitor rates, website session time, pages per visit, bounce rate, conversion rates, customer acquisition costs, and more.

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

365 Retail

APRIL 19, 2024

Customer journey personalisation Salesforce Einstein helps marketers dynamically map and personalize customer journeys based on customer data analysis and audience segmentation. These recommendations help marketing teams plan further customer interactions and ensure that every step is aligned with customers’ needs.

Marketing 52

Marketing Social Media Live Chat Channel 52

365 Retail

MAY 10, 2024

They’re talking with or messaging customer service. They’re following you and talking about your products on social media. What are data gaps and how do they affect my ability to market effectively with first-party data? Exactly what they sound like, data gaps are the gaps organisations have in their customer data.

White Paper 104

White Paper Retail Information Customer Data 104

Optimizely

FEBRUARY 19, 2021

Assuming you’re running your business with the assistance of a CDP (Customer Data Platform), ESP (Email Service Provider) or CRM (Customer Relationship Management), any one of these programs can be integrated with a direct mail marketing campaign. For the purposes of this blog, let’s stick with the example of the CDP.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Inflow Insights

NOVEMBER 11, 2021

For most eCommerce businesses, the decision comes down to social media advertising (ie. As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. Best Performers in Social Media Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Omnisend

APRIL 26, 2021

Personalization in marketing has quickly become a customer expectation. In fact, according to Accenture , a massive 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. Social Commerce. Social commerce allows for both of these things to occur naturally.

eCommerce 135

eCommerce Social Media Merchant Services Shopify 135

RETAIL MANAGEMENT SOFTWARE

AUGUST 18, 2023

Harnessing the Power of Personalization In the age of data-driven marketing, personalization is the key to capturing the attention and loyalty of your customers. Use your customer data to tailor your back-to-school promotions and recommendations. You could also use social media for interactive giveaways.

Retail 67

Retail Social Media Consumer Electronics Payments 67

Wiser

AUGUST 28, 2023

Listen to what your customers are saying about your products – which items do they love, and which ones do they believe need improvements? Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback. Are there any products they’d love to see in your assortment?

Retail 146

Retail Fashion Information Customer Data 146

Omnisend

NOVEMBER 11, 2022

It offers tools for nearly everything, from email marketing to automations, and social media posts to SEO. Best used for: Creating emails and social media posts from scratch Keeping track of customers and subscribers, thanks to its built-in CRM Nurturing sales leads. Social Wix apps. Social Stream.

Social Media 97

Social Media Payments Shipping Costs Payment Services 97

Algopix

JULY 16, 2023

By including personalized product recommendations, tailored offers, and customized content, businesses can drive higher engagement and sales. Mailchimp also integrates with various eCommerce platforms, making it seamless to sync your customer data and send personalized emails.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

365 Retail

JANUARY 29, 2024

Retailers should leverage similar advancements, such as augmented reality, mobile apps, and personalized recommendations, to enhance the in-store shopping experience. Data-Driven Decision Making The success of sportsbooks is heavily reliant on data analytics to understand customer preferences and behavior.

Payment Services 52

Payment Services Social Media Retail Customer Retention 52

RTP blog

JUNE 10, 2019

Additionally, according to the SDL Global CX Wake Up Call report, 73% of consumers satisfied by the customer experience will recommend a brand to others. Knowing where a retailer stands with its customers has never been more important.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

Personalization Powered by AI: Artificial intelligence (AI) is revolutionizing the way retailers understand and cater to individual customer needs. In 2024, we can expect a surge in AI-powered personalization, where algorithms analyze customer data to provide tailored recommendations and personalized shopping experiences.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Optimizely

AUGUST 28, 2020

Getting started with Zaius’ SMS and MMS solution is incredibly fast and easy because all your customer data is already available in your account. Select and customize Web Recipes to quickly configure Web Modals with forms. In 2017, about 1.67 trillion by 2023. What’s even better is that we care of that part for you!)

Social Media 195

Social Media Subscription Channel Shipping Costs 195

Omnisend

MAY 4, 2021

Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). A social media influencer has a dedicated online following and is considered an entertainer, relatable or an expert (or any combination of all three).

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The D2C model supports customers by fully understanding them.

Payment Services 127

Payment Services Customer B2C Social Media 127

Ecommerce Platforms

SEPTEMBER 21, 2021

What if you had a simple tool for quickly turning your standard website or social media channel into an online store, while at the same time sharing your digital products with a large network of users already in search of content like yours? Pixels for Facebook and social media tools allow you to track your sales across social media.

Payment Services 196

Payment Services Payments PayPal Social Media 196

Optimizely

JUNE 6, 2019

In order to survive the Retail Apocalypse, they needed to figure out web design, social media, and email marketing. In fact, they’ve managed to thrive thanks to savvy digital marketing and data harvesting, which has made them not only relevant but hard to ignore. Target’s Data-Driven Decision Making.

Beauty and Health 150

Beauty and Health Marketing Retail Customer Data 150