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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more. Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

Beyond the listed menu options, website search bars determine how quickly customers can find specific products and pairings. The search bar can be enhanced with autofill options like “suggested” or “similar” product recommendations. Surveys show that 60% of digital sales are influenced by having a physical store nearby.

eCommerce 302
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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Databox pulls your data into one cohesive place so you can track performance and see real-time insights. If you’re interested in taking a deeper dive into your KPI benchmarks and building your own custom data dashboard, then Databox is a great choice. Survey Monkey. Are you just getting into the survey creation game?

Marketing 287
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How to get repeat customers: Proven strategies for success

Omnisend

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?