article thumbnail

How to Upgrade Stale Customer Experiences

Retail TouchPoints

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

article thumbnail

Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a major cost of doing retail business of any kind, but especially online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Never Put a Foot Wrong in Retail Media

Retail TouchPoints

Seamless Omnichannel Sales Attribution Running campaigns depends on specialized, integrated software that provides a platform to buy and sell media, manage campaigns and optimize omnichannel advertising experiences across print, digital, streaming, out-of-home and digital-out-of-home media.

Retail 276
article thumbnail

Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

Let’s dive straight into it and unriddle the mystery of creating modern, highly personalized customer experiences while increasing performance in the cookieless future. Signal-based targeting strategies, enhanced by new technologies, can be used to develop an omnichannel brand and customer experience of the highest level.

POS 230
article thumbnail

Omnichannel Personalization: From In-Store to Online and Everything in Between

What does a truly successful omnichannel personalization strategy look like? To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences. Watch now!

article thumbnail

The Evolving Omnichannel Customer Experience — and How To Adapt Accordingly | Salsify

Salsify

Shopping experiences no longer stop and end in a brick-and-mortar store; today’s buying journey involves a multitude of touch points where consumers interact with a brand or retailer.

article thumbnail

How to Give Best-in-Class Omnichannel Customer Support

Omnisend

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. Learn how to make your touchpoints consistent, well-designed, and connected to provide a completely seamless experience.

article thumbnail

How Ambitious Brands Are Leveraging Composable Commerce

Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models.