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1-800-FLOWERS.com Rolls Out Loyalty Program Enhancements, BNPL Just in Time for V-Day

Retail TouchPoints

. “Our customers are givers at heart, and their feedback was central in helping us shape the increased benefits of our loyalty program to make it even more rewarding” said Jenna Messer, VP of Loyalty Marketing at 1-800-FLOWERS.com in a statement.

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Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Retail TouchPoints

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. But brands shouldn’t take themselves too seriously in the process, advised Stacy Taffet, SVP of Marketing for PepsiCo North America.

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Why Digital-Native Brands Are Moving In-Store

Optimizely

Customer experience is more important than channels. While you may think about your business in terms of online or in-store, customers don’t think in channels. All your customers care about is having a fantastic buying experience. This is exactly why it’s so important to have an omnichannel marketing strategy.

Workshop 312
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. What Is IRCE?

Workshop 419
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8 Brands to Help You Celebrate International Literacy Day

Smile.io

For every referral an existing customer makes, they give the new shopper €2 and receive €2 for themselves as well. Customers can also rack up points as they make more purchases to redeem for euros off their next purchase. This allows customers to gain other people’s perspectives to influence their decision.

Books 81
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Marketing Unboxed: The Sill’s Marketing Grows on You

Optimizely

But how well cultivated is their marketing? . To find out, we ordered this ZZ plant and tracked every step of the brand’s marketing and customer experience. We dig into it in this episode of Marketing Unboxed. ?? You can even attend online or in-person workshops to learn plant care from the experts.

Marketing 285
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How Do You Successfully Manage a Small Business?

Korona

Focus on your customers. Strengthen your brand image by fine-tuning your marketing strategy. You might also get customers to fill out a questionnaire to better understand their needs. Strengthen Your Brand Image By Fine-Tuning Your Marketing Strategy. Leverage email marketing. Table of Contents.