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Asda Hires First Digital Chief, Expands Efforts to Encourage Girls to Consider Careers in Tech

Retail TouchPoints

The company has appointed Morrisons executive Matt Kelleher as its first Chief Digital Officer and plans to double the number of workshops it hosts this year in partnership with Girls in Data , an organization that encourages girls to consider careers in technology.

Workshop 247
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Using Data To Improve Customer Experience.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 282
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How To Use Emotion To Deliver Your Brand Promise

Forrester eCommerce

In a recent workshop with the marketing team of a large European brand, we discussed the importance for marketers to deliver their brand promise. About 45% of marketers now report to be in charge of the customer experience. In that […].

Workshop 293
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Home Depot Launches New Content Hub to Empower Young Homeowners

Retail TouchPoints

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

Workshop 240
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Bowling Alley? Chuck E. Cheese? Nah, Let’s Have the Kid’s Party at Lowe’s

Retail TouchPoints

Building on its longstanding monthly kids’ workshops, the Build A Birthday parties will include DIY project kits for attendees to build wooden castles, race cars, custom wall shelves and other creations. Packages begin at $349 for 12 seats, with add-ons like food from Domino’s and Lowe’s party favors available.

Workshop 269
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Event marketing: Complete guide and strategies for 2024

Omnisend

Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. What is event marketing?

Events 88