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A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

Retail TouchPoints

While bad bots cause disruption across all industries, retailers are a prime target because of the valuable personal data they store behind user login portals on their websites and mobile apps. By taking a few proactive steps, brands can deliver a world-class customer experience while managing the impact of malicious automated traffic.

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Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. As retailers plan for the future, getting and keeping the flexibility needed for retail success will require mobile-only strategies.

Mobile 264
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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands do this under the guise of helping provide a better customer experience, but it only takes one breach for that to completely wipe out consumer trust — it exposes the extent to which brands collect, track and keep consumer data on file. 3 Tips When Navigating the new Data Privacy Landscape. Current data privacy laws in the U.S.

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How Brands Will Harness IoT and Mobile Apps to Create More Connected User Experiences in 2022

Retail TouchPoints

Internet of Things (IoT) technology and devices have been changing the nature of user experience for some time, as consumers gradually adopt mobile app-controlled technology like smart lighting, connected thermostats, home security systems and doorbell alerts. More Customers Will Embrace Connected Experiences.

Mobile 301
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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

An Accenture survey of 16,000 customers in 13 countries across Asia, Europe, Latin America and North America reported that over half of all consumers have adopted digital payment methods such as digital wallets, many of which displace banks’ brands from the customer experience. Consumers value the convenience these offer.

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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

I think this is a very large tipping point for privacy and security, and the way we think about how our personal information is being used in our relationships with brands and platforms.” Having greater control over how their personal data is used would make many consumers feel more secure ( 51% ), even empowered ( 49% ).

Marketing 278
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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419