article thumbnail

3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. But while augmented reality shopping experiences are still in their infancy and may sound complex, they really don’t need to be.

article thumbnail

eCommerce Customer Experience: 5 Tips To Engage Customers

Groove

In this blog, we're exploring 5 strategies to help you create a positive eCommerce customer experience. eCommerce Customer Experience: Tips & Strategies. Personalize your content strategy. Personalize Your Content Strategy. A personalized content marketing strategy comes with many benefits.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sweaty Betty Rolls Out Mobile POS Across 73 Stores

Retail TouchPoints

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. With NewStore , the brand has unified its direct offline and online channels to helps drive operational efficiency and improve the customer experience.

POS 196
article thumbnail

Nail Your Digital Experience: Get Your Mobile Strategy In Line

Forrester eCommerce

Is Mobile Still A Thing? Where Is Mobile Headed In 2021 And Beyond? Mobile is everywhere. Yet many brands are still wondering, “What is the future of mobile?” We use it to send texts to friends, send emails to colleagues, tune in to watch our favorite sports teams, and much more.

Mobile 318
article thumbnail

Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. As retailers plan for the future, getting and keeping the flexibility needed for retail success will require mobile-only strategies.

Mobile 263
article thumbnail

As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

Mobile 226
article thumbnail

How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. of ecommerce sales in 2024.