Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences
Retail TouchPoints
MAY 3, 2023
I will share a customer case example that answers these questions. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. Data marts need to be updated continuously for data changes, new data additions, new product trends, etc. trillion in value.
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