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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

How do you inspire customer loyalty? Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand grow, but studies show that loyal customers are the lifeblood of your business.

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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. By looking deeper into the psychology behind customer loyalty programs, a clearer picture of how brands should be incentivizing customers comes into focus. .

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Case Study: Increasing One Athleisure Brand's Email Revenue 28%

Groove

This client was looking for partner who could not only replace this now-gone resource, but provide the value of a complete email marketing team. The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo. This included sending frequency, cadence, list segmentation and more.

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Retailers: Are You Using Delivery Personas to Improve Financial Performance and Customer Loyalty?

Retail TouchPoints

By catering to their unique characteristics during the buying process, retailers maximize revenue and customer loyalty. Delivery personas are powerful in that they can reduce delivery costs, improve delivery-related revenue and customer loyalty. Don’t be fooled by the market hype around “fast and free”.

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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Studies have shown that the greater the discount on a product, the lower the perceived value.

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What is Customer Loyalty?

Smile.io

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

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eCommerce Marketing Automation: Your eCommerce Guide To 3 Common Flows

Groove

eCommerce Marketing Automation. Why eCommerce Marketing Automation? Marketing automation offers a powerful solution by allowing you, and your coworkers, to accomplish more without investing additional time. When a customer adds items to their cart but fails to complete the purchase, it is referred to as cart abandonment.