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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

But winning (and keeping) customersloyalty is no longer confined to programs and points. This is likely because free shipping is no longer a competitive differentiator, but rather, an omnichannel standard. Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Missed Opportunities in your Omnichannel Marketing

Omnisend

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans. 1: Shipping.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

Customization also helps retailers build an emotional connection with their customers through co-creation, and improves customer loyalty. Distributed Order Management Technology for a Unified Customer Experience. Fast delivery remains an area of crucial importance for customers.

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How Ecommerce Personalization Can Increase Customer Loyalty and Boost Sales

Omnisend

You also want each of these points to work together so that your omnichannel messaging, browsing data, landing pages and recommendations all complement one another, and drive to the same goal. The post How Ecommerce Personalization Can Increase Customer Loyalty and Boost Sales appeared first on Omnisend Blog.

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Walmart Sells Bonobos to Express and WHP Global for $75 Million

Retail TouchPoints

“Our strategic roadmap to transform Express to create shareholder value includes achieving profitable growth in our core Express business — which is our first priority — optimizing our omnichannel platform, and accelerating our growth and profitability through our partnership with WHP Global,” said Tim Baxter, CEO at Express in a statement.