article thumbnail

A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

Welcome to Part 2 of The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 1, we covered the basics of dropshipping and explored the reasons why every fashion retailer should switch from a traditional retail model to an asset-light dropship model. 5 Tips and Strategies for Dropshipping Fashion and Apparel 1.

Apparel 130
article thumbnail

The Otter journey in eCommerce Customer Retention

Omniconvert

For me, the Otter story started almost a year ago when I joined Valentin and Cristi Movila (eCommerce Director at Otter Shoes) in one of their initial talks about customer retention. At that time they were thinking of ways to use the raw data they have to differentiate and treat customers better and according to their needs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

Fashion ecommerce is an ever-expanding industry that is not only susceptible to change, but embraces it proudly. In fact, marketers can learn a lot from the revolutionary fashion ecommerce trends driving a booming $2.5 However, with Generation Z becoming the dominant customer base, industries are modifying their practices.

article thumbnail

Achieve high growth by keeping customers coming back to your eCommerce website

Kissmetrics

However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth. Why would a customer come back? It’s important to set the scene.

article thumbnail

Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
article thumbnail

How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

Doing so creates a lifelong customer that engages with and purchases from you over and over again. This is the role that customer lifecycle management plays in ecommerce—creating brand loyalty while establishing and skyrocketing customer retention. Retention marketing is useful during each stage of the lifecycle.

article thumbnail

The Top 25 Ecommerce Podcasts of 2018

Optimizely

Where to start: Remembering Kate Spade — A look back on how the popular designer and trailblazer found her feet in the fashion industry. This interview-based show spends each episode picking the brain of a marketing expert on a variety of topics, including SEO, pricing strategies, and customer retention. Planet Money.

eCommerce 223