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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

An Accenture survey of 16,000 customers in 13 countries across Asia, Europe, Latin America and North America reported that over half of all consumers have adopted digital payment methods such as digital wallets, many of which displace banks’ brands from the customer experience. Consumers value the convenience these offer.

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Retailer Lessons from iGaming Companies

Retail TouchPoints

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever.

Retail 291
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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. Benefits stemming from omnichannel strategies also have been spreading widely across the retail enterprise.

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How Gamification Marketing Can Increase Your Ecommerce Sales

Omnisend

People look for gaming pleasure for years–it taps into our competitive human nature. Gamification takes the essence of what makes games so alluring and integrates it into unexpected, non-game, online, and offline experiences. Gamification increases customer engagement and sales. Reading Time: 6 minutes. Get My Copy.

Marketing 179
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The Case For An Updated Focus On Customer Lifetime Value

RTP blog

CLV provides a different framework for running a retail or brand business, he added: “Rather than focusing on product, you would want to figure out what you could do for these really valuable customers. What products and services should you offer to enhance the value of those customers, and to find more customers like them?”

Customer 150
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The Ultimate Guide to Ecommerce Analytics

Omnisend

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. Lifecycle Stages takes the guesswork out of customer retention marketing, making it easier to target your customers with relevant messaging. Retention Reporting. Reading Time: 5 minutes.

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Ecommerce Growth-Hacking With Data-Driven Decisions

Omnisend

In this article, we’ll explore insightful sources of ecommerce data and discuss the various types of analytics and reports. Having a good ecommerce analytics game also lets you connect to your audience in a more deliberate and thoughtful way. But what makes the difference between a one-off buyer and a loyal repeat customer?

eCommerce 148