Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season
Retail TouchPoints
AUGUST 28, 2023
For the back-to-school season, 42% of consumers say they are spending more, but 57% are trading down for lower prices,” said Caila Schwartz, Director of Consumer Insights and Strategy for Retail and Consumer Goods at Salesforce during an Aug. measured from July’s Prime Day through mid-August). 22, 2023 briefing.
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