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4 Post-Holiday Marketing Tactics for Customer Retention

Optimizely

When in doubt, start with how you can drive new sales and increase revenue from repeat customers. This post features 4 key post-holiday marketing tactics that will help you increase sales from your current leads and customers! While acquiring a new customer is awesome, it can take quite a few resources to make that happen.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Finding Partners to Tackle Fulfillment Complexities These developments are part of a larger trend of outsourcing fulfillment’s last mile, traditionally the most expensive leg of the product’s journey, to partners that specialize in mastering its complexities. The percentage using third-party companies also rose, from 29% to 38%.

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The Real Cost of Late Deliveries & How to Deal with Them

lateshipment

So much that late deliveries tend to drive customers away. Read on further to know how much late deliveries can cost your business and how you can deal with them in order to spur customers to spend more on your brand! The Human Cost of Late Deliveries. You Bear the Cost of Late Deliveries. How much, you ask?

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How to Optimize Your Business’ Contribution Margin Ratio

Kissmetrics

Understanding the finances behind your business can help you increase your profits, cut back on expenses, and operate more smoothly. A contribution margin ratio is the difference between sales and variable costs within a company. The difference will then get used for fixed costs, like rent and insurance.

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Building Profitable Pricing Strategies on Leading Marketplaces

Smile.io

In the ever-evolving landscape of ecommerce, building a profitable pricing strategy is like orchestrating a symphony that can significantly impact your success. Nowhere is this more evident than on popular online marketplaces, where the art of pricing can make or break your business.

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10 E-Commerce Shipping Best Practices You Should Know

lateshipment

The importance of a quality shipping experience in e-commerce cannot be stressed enough. This is primarily due to the fact that the post-purchase (shipping + delivery) takes up 50% of the overall delivery experience. You need to make sure that you don’t be like them because your customers will still blame you for shipping issues.

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How to Make Money by Requiring a Minimum Order Quantity (MOQ)

Kissmetrics

In this post, you’ll learn what an MOQ is, how to set one that won’t make your customers run for the hills, and how to use the strategy to increase your profits and reduce your expenses. With an MOQ in place, it ensures you’re covering production costs and making a profit. Step 3: Calculate Your Holding Costs.