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How The COVID-19 Crisis Impacts The Employee-Customer Relationship And How To Keep It Strong

Retail TouchPoints

For decades, the ‘Service-Profit Chain’ concept that engaged employees led to satisfied customers and ultimately, greater profitability, has been widely accepted and practiced across many industries, particularly businesses where customers routinely have face-to-face interactions with employees. What Can Be Done?

Customer 149
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8 Brands to Help You Celebrate International Literacy Day

Smile.io

UK-based brand, The Book Bundle allows its customers to purchase collections or “bundles” of books at a discounted rate. For every referral an existing customer makes, they give the new shopper €2 and receive €2 for themselves as well. This allows customers to gain other people’s perspectives to influence their decision.

Books 81
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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

These are the loyal customers your brand relies on. Given the much higher cost of acquiring new customers , you need loyal customers who will follow you to the end of the earth (or at least watch all your Instagram stories). It’s incredibly hard to authentically and organically build up brand loyalty. It isn’t easy.

B2C 261
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Harnessing the huge marketing potential of subscription services

365 Retail

But retail subscription services aren’t a new phenomenon: magazine and newspaper services have been around for decades while Blockbuster gave way to Amazon Lovefilm (its DVD rental service) before streaming took over. . This could perhaps be due to the rise in customer loyalty. . Encouraging customer loyalty.

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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Ecommerce brands like Birchbox and Harry’s have found a way to create exceptional product experiences online that transfer over to the real world. Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Carry the online customer experience into the real world.

eCommerce 139
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Feeling Lucky? Using Gamification to get Customers Involved

UpSellIt

Car salesmen have long been known for using tactics like prize wheels and contests to draw in customers. PCH, as it’s often referred to, started in a time when many consumers subscribed to magazines via house calls from door-to-door salesmen. Here are a few ways to incorporate gamification into your customer experience.

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5 eCommerce Shopping Features to Consider for Growth

ESW

Customers are looking for companies that make their shopping experiences seamless and emotionally engaging. Likewise, companies know that every interaction a customer has with their brand needs to be consistent and enjoyable. To build brand awareness and connection with customers, flash sales must be executed well.

eCommerce 113