Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 219

POS Customer Experience Customer Technology 219

Retail TouchPoints

SEPTEMBER 15, 2023

As part of its overall digital transformation, Family Dollar will debut a mobile app in October that will allow users to manage coupons and more easily locate products with improved search functionality. Family Dollar worked with digital consultancy Publicis Sapient to lead the mobile introduction.

Mobile 237

Mobile eCommerce Improvements Management 237

Retail TouchPoints

AUGUST 10, 2023

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

Mobile 215

Mobile Retail Consumer Customer Experience 215

Retail TouchPoints

AUGUST 23, 2021

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. A lasting effect of the pandemic is that it’s increased customer demand for more options and raised expectations for more personalized experiences.

Mobile 261

Mobile Payment Services Technology Payments 261

Forrester eCommerce

SEPTEMBER 14, 2021

It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.

Mobile 195

Mobile Marketing Customer Customer Experience 195

Forrester eCommerce

DECEMBER 8, 2019

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

Mobile 380

Mobile Marketing Customer Experience B2C 380

BigCommerce

DECEMBER 18, 2019

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it…

Customer Experience 403

Customer Experience Outdoor Customer eCommerce 403

RTP blog

NOVEMBER 10, 2017

By Miguel Ramos, Confirmit Retailers are facing increasing pressure to create a compelling and interactive shopping experience. The ease of online shopping is great for the customer — but what about the retailers who are trying to entice that same customer to enter their brick-and-mortar stores? Talk about convenience.

Customer Experience 150

Customer Experience Technology Customer Mobile 150

lateshipment

SEPTEMBER 4, 2020

From product design, to marketing, to shipment, there are innumerable boxes to check. One aspect that doesn’t always command much discussion, however, is cultivating a valuable and appealing on-site experience. Below, however, are some more subtle points that will help you piece together a better on-site customer experience.

Customer Experience 130

Customer Experience Improvements eCommerce Customer 130

Kissmetrics

MARCH 22, 2018

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Download the original guide here. Image Source.

Customer Experience 279

Customer Experience Customer Shipping Costs Gifts 279

Retail TouchPoints

AUGUST 16, 2023

7-Eleven has upgraded its mobile app with simplified login and registration, a centralized deals and rewards area for 7Rewards loyalty members and improved in-app shopping and delivery experiences via 7NOW Delivery. 7-Eleven has increasingly been branding its offerings to consumers.

Mobile 181

Mobile Apparel Improvements Customer Experience 181

RTP blog

JANUARY 17, 2018

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. Today’s connected, empowered and tech-savvy customers want the best of both worlds — online shopping customization and personalization with in-store services.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 219

Mobile Mobile eCommerce eCommerce Shipping Costs 219

RTP blog

APRIL 30, 2018

By Randy Malluk, Triad Retail Media Voice-enabled technology was the talk of the show at CES this year, with Google and Amazon in a near arms race to own the market. It seems as though voice assistants are everywhere, from the car and the home to the workplace and of course, mobile devices. Is your brand ready?

Customer Experience 170

Customer Experience Customer Retail Technology 170

Groove

APRIL 15, 2024

While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps. They can also leverage pricing strategies and increase customer experiences. You’ll be able to reach a broader audience and garner new markets.

BigCommerce 335

BigCommerce B2B B2C Customer Retention 335

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. According to Gartner , 87% of brands expect to compete on customer experience in 2021.

Consumer 306

Consumer Marketing Mobile Customer Experience 306

GetElastic

SEPTEMBER 16, 2021

This post was originally published on March 11, 2019 and has been updated for accuracy and relevancy in the market. Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? What exactly is a hybrid customer experience? There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

This post was originally published on March 11, 2019 and has been updated for accuracy and relevancy in the market. Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? What exactly is a hybrid customer experience? There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

RTP blog

MARCH 2, 2018

By Paul Millette, Carousel Industries For arguably anyone in retail, the conversation of “delivering the ultimate customer experience” is as prolific as discussions about inventory management, supply chain operations and P&L statements. 1 driver in bolstering the customer experience.

Customer Experience 150

Customer Experience Customer Supplies Point of Sale 150

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. In fact, a decent percentage of marketers will use web push exclusively as a re-engagement tool for at-risk customers – but even that’s only a good strategy if it’s being leveraged alongside more regular use.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

GetElastic

APRIL 23, 2019

Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. They have quickly taken over customer service functions for a growing number of businesses. The B2C Experience.

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

Sailthru

JANUARY 13, 2020

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.

Customer Experience 60

Customer Experience Mobile Channel Other 60

Retail TouchPoints

NOVEMBER 16, 2023

Pottery Barn has introduced a new mobile app for iOS that allows users to get free real-time help from a Design Crew associate as well as make in-store, in-home or virtual appointments for design consultations.

Mobile 162

Mobile Gifts Improvements Customer 162

Retail TouchPoints

DECEMBER 27, 2022

Instead, these brands need to meet customers where they already are and adhere to their communication preferences — which currently, perhaps surprisingly, points to voice. Programmable Voice for Greater Customer Experience (CX). Retail companies looking to digitally transform don’t need to fix what isn’t broken.

Customer 306

Customer eCommerce Retail Customer Experience 306

Forrester eCommerce

MAY 10, 2019

I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics or […].

Mobile 339

Mobile Marketing Customer Experience B2C 339

Retail TouchPoints

AUGUST 31, 2021

Walgreens Boots Alliance (WBA) has made a series of new executive appointments that include the creation of the role of Chief Customer Officer for Walgreens , responsible for the customer experience across all consumer touch points. Newly appointed SVP and CFO Gruener will lead the finance organization for Walgreens.

Customer 228

Customer Customer Experience Operations Mobile 228

Kibo

OCTOBER 27, 2022

Retailers now have multiple channels to interact with customers, such as online stores, mobile apps, customer service, buy online, pick up in store/curbside, and buy online, ship from store/distribution centers (DCs) scenarios. Benefits of Real-Time Inventory Visibility. 1 Key Benefits of Real-Time Inventory Visibility.

Customer Experience 90

Customer Experience Improvements Customer Shipping Costs 90

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. While data sourcing customer information can be a key part of any marketing strategy, it could also be the reason you’re losing revenue. Here’s why. His early career includes time in the U.S.

Customer 204

Customer Social Media eCommerce Consumer 204

Retail TouchPoints

AUGUST 4, 2023

Convenience retailer Kum & Go has debuted a new mobile app touting personalized features along with its new “&Rewards” loyalty program. The new app will display information relevant to each customer, including shopping recommendations based on past activity and the ability to designate a favorite Kum & Go location.

Mobile 187

Mobile Banking Recommendation Operations 187

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. of ecommerce sales in 2024.

Improvements 216

Improvements Retail Mobile Customer Experience 216

UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. Integrating seasonal spring themes creates a visually engaging experience that resonates with visitors.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Retail TouchPoints

APRIL 5, 2024

Customers using the Uber Eats app will be alerted that “autonomous vehicles may deliver your order,” and they will be given the opportunity to opt out at checkout if they prefer to have a human driver. The companies are working with a select group of merchants that include local favorites like Princess Pita, Filiberto’s and BoSa Donuts.

Marketing 217

Marketing Mobile Blog Customer 217

365 Retail

NOVEMBER 28, 2022

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. Within the context of Omni channels, retail formats have also undergone significant development and have become more responsive to the retail environment and customers. An array of forms and formats.

Omnichannel 98

Omnichannel Customer Experience Management Payment Services 98

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. The following will describe the seven major marketing trends in 2023 for readers, as well as six tool applications that marketers cannot ignore!

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Forrester eCommerce

MAY 30, 2023

We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Mobile 195

Mobile Retail Customer Customer Experience 195

Retail TouchPoints

FEBRUARY 6, 2024

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. Which is to say that while the AI boosters have done excellent work persuading the marketers, they have their work cut out for them with the people who actually matter, i.e. customers.

Recommendation 255

Recommendation Customer Hobbies Technology 255

GetElastic

JANUARY 3, 2019

In 2018, brands experimented more freely with voice and video technology, leveraged AI to improve customer experiences and took bigger steps towards unifying their commerce strategies. Every year brands raise the bar for improved commerce experiences. As standards rise, so do customer expectations.

Customer Experience 145

Customer Experience Customer Payment Services Mobile 145