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Win Customers and App Downloads with App Clips

Retail TouchPoints

If you work in online retail, you’re likely aware of an inconvenient paradox: App users are more valuable than non-app customers. Forcing app downloads when a user is trying to complete a transaction kills the conversion rates of those transactions. Requiring app downloads causes frustration. And parents, in this analogy.

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Mobile eCommerce Trends & Strategies for 2021

Groove

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.

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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 220
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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

Mobile 217
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Vibes Helps Retailers Enable Real-Time Messaging Through Mobile Wallets

Retail TouchPoints

Mobile solution provider Vibes has launched Mobile Wallet as a Channel, a platform designed to help retailers use native mobile wallet apps, Apple Wallet and Google Pay to deliver personalized mobile experiences for marketing and loyalty purposes.

Mobile 251
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Mobile Media Labs Helps Retail Marketers Enable Results-Driven Campaigns

Retail TouchPoints

Mobile Media Labs solutions are designed to help retail marketers connect with publishers looking to monetize their traffic in order to help retailers acquire new customers despite strained budgets.

Mobile 192
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Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers

Kissmetrics

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

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